Works matching AU SILVEIRA, Paulo Duarte
Results: 5
Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market.
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- Sustainability (2071-1050), 2023, v. 15, n. 4, p. 3439, doi. 10.3390/su15043439
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- Article
INFLUENCING CONSUMER DECISIONS ON INSTAGRAM: THE DIFFERENTIAL IMPACT OF POSTS AND STORIES ACROSS THE EKB MODEL.
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- Communication Today, 2024, v. 15, n. 2, p. 126, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.8
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- Article
THE INFLUENCE OF ADVERTISING AT THE POINT-OFPURCHASE ON SHOPPERS AND BRANDS: AN EMPIRICAL STUDY IN CONVENIENCE STORES.
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- Communication Today, 2023, v. 14, n. 1, p. 136, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.9
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- Article
Brands' Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands.
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- Sustainability (2071-1050), 2024, v. 16, n. 16, p. 6863, doi. 10.3390/su16166863
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- Article
The Influence of Brand Effect on Slogan's Memorability.
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- European Research Studies, 2019, v. 22, n. 4, p. 88, doi. 10.35808/ersj/1499
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- Article