Found: 23
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Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 2, p. 121, doi. 10.1177/00222429231192049
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- Article
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 27, doi. 10.1177/00222437231166342
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- Article
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 195
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- Article
The Visual Moderation Effect: How the Representation of Progress Affects Judgments of Loyalty Programs.
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- Advances in Consumer Research, 2022, v. 50, p. 464
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- Article
El mito de Sísifo: los límites de la política exterior libanesa.
- Published in:
- Revista de Estudios Internacionales Mediterraneos, 2021, n. 31, p. 218, doi. 10.15366/reim2021.31.011
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- Article
Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy.
- Published in:
- Journal of Consumer Research, 2020, v. 47, n. 2, p. 192, doi. 10.1093/jcr/ucaa006
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- Article
Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 4, p. 109, doi. 10.1177/0022242919899393
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- Article
Doing More for Less: The Easy Addendum Effect in Goal Pursuit.
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- Advances in Consumer Research, 2020, v. 48, p. 486
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- Article
Framing Consumers: Increasing Consumer Approach Behaviors Towards and Within Public and Private Spaces.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 644
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- Article
Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 735
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- Article
Los inicios y los finales. Transformaciones docentes post Bolonia. El caso de la Escuela de Arquitectura de la Universidad de Alcalá (UAH).
- Published in:
- Arquitecturas del Sur, 2019, v. 37, n. 56, p. 28, doi. 10.22320/07196466.2019.37.056.02
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- Article
Scarce Foods are Perceived as Having More Calories.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 3, p. 472, doi. 10.1002/jcpy.1090
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- Article
Variety Seeking, Satiation, and Maximizing Enjoyment Over Time.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 1, p. 89, doi. 10.1002/jcpy.1068
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- Article
Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 6, p. 150, doi. 10.1177/0022242918805455
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- Article
Extraordinary Ordinality: Subtle Influences of Numerical Rankings On Consumer Behavior.
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- Advances in Consumer Research, 2018, v. 46, p. 45
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- Article
Anticipation of Future Variety Reduces Satiation from Current Experiences.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 6, p. 954, doi. 10.1509/jmr.14.0360
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- Publication type:
- Article
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 665, doi. 10.1509/jmr.13.0601
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- Article
Limited Availability Reduces the Rate of Satiation.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 2, p. 205, doi. 10.1509/jmr.12.0090
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- Article
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 57, doi. 10.1509/jmr.12.0153
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- Article
The Effect of Numeric Roundness on Probability Perceptions and Choice.
- Published in:
- 2014
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- Publication type:
- Abstract
Anticipating Variety Reduces Satiation from a Current Experience.
- Published in:
- 2013
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- Publication type:
- Abstract
When It's What's Outside That Matters: Recent Findings on Product and Packaging Design.
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- 2012
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- Abstract
Scarcity and Survival in the Marketplace.
- Published in:
- 2011
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- Publication type:
- Abstract