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  • Editors' Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2014, v. 6, n. 2, p. 5
    By:
    • Schultz, Don E.;
    • Rosales, Carlos Alfredo;
    • Kelly, J. Steven;
    • Kliatchko, Jerry;
    • Hagle, Richard
    Publication type:
    Article

  • What's Driving Online Commerce.

    Published in:
    International Journal of Integrated Marketing Communications, 2014, v. 6, n. 1, p. 7
    By:
    • Schultz, Don E.;
    • Block, Martin P.
    Publication type:
    Article

  • Editors' Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2014, v. 6, n. 1, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Kliatchko, Jerry;
    • Hagle, Richard
    Publication type:
    Article

  • Who is Driving Your NPS?

    Published in:
    International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 23
    By:
    • Viswanathan, Vijay;
    • Block, Martin R.;
    • Blood, Anne;
    • Breiter, Hans;
    • Calder, Bobby;
    • Raman, Kalyan;
    • Schultz, Don E.
    Publication type:
    Article

  • Editor's Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Kliatchko, Jerry;
    • Hagle, Richard
    Publication type:
    Article

  • Consumer Retailer Preference and Facebook: Friends or Foes?

    Published in:
    International Journal of Integrated Marketing Communications, 2012, v. 4, n. 1, p. 7
    By:
    • Schultz, Don E.;
    • Block, Martin R.;
    • Labrecque, Lauren I.
    Publication type:
    Article

  • Editors' Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2012, v. 4, n. 1, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Kliatchko, Jerry;
    • Hagle, Richard
    Publication type:
    Article

  • Editors' Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Schibrowsky, John A.;
    • Kliatchko, Jerry;
    • Hagle, Richard
    Publication type:
    Article

  • IMC Measurement: The Challenges of an Interactive Marketplace.

    Published in:
    International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 7
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • Editors' Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2010, v. 2, n. 2, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Schibrowsky, John A.
    Publication type:
    Article

  • Editor's Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2010, v. 2, n. 1, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steven;
    • Schibrowsky, John A.
    Publication type:
    Article

  • Editor's Note.

    Published in:
    International Journal of Integrated Marketing Communications, 2009, v. 1, n. 2, p. 5
    By:
    • Peltier, James;
    • Schultz, Don E.;
    • Kelly, J. Steve
    Publication type:
    Article

  • Isozymes in Androgenetic and Gynoge netic White Amur, Gynogenetic Carp, and Carp-Amur Hybrids.

    Published in:
    Journal of Heredity, 1976, v. 67, n. 3, p. 129
    By:
    • STANLEY, JON G.;
    • BIGGERS, CHARLES J.;
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Rethinking Brand Loyalty in an Age of Interactivity.

    Published in:
    IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 21
    By:
    • Schultz, Don E.;
    • Block, Martin P.
    Publication type:
    Article

  • Exploring a marketing concept: Does marketing encourage the filling of the 'empty self', ie, is marketing purchase therapy?

    Published in:
    Journal of Brand Strategy, 2015, v. 4, n. 4, p. 371, doi. 10.69554/cmmg2128
    By:
    • SCHULTZ, DON E.;
    • BLOCK, MARTIN;
    • VISWANATHAN, VIJAY
    Publication type:
    Article

  • Research papers Reimagining branding for the new B2B digital marketplace.

    Published in:
    Journal of Brand Strategy, 2014, v. 3, n. 4, p. 357
    By:
    • ZAHAY, DEBRA;
    • SCHULTZ, DON E.;
    • KUMAR, ARCHANA
    Publication type:
    Article

  • Killing brands ... softly.

    Published in:
    Journal of Brand Strategy, 2013, v. 2, n. 3, p. 284, doi. 10.69554/rvgi4873
    By:
    • SCHULTZ, DON E.;
    • BLOCK, MARTIN
    Publication type:
    Article

  • RE-THINKING THE VALUE OF THE BRAND IN AN INTERACTIVE MARKETPLACE.

    Published in:
    Communicative Business. Italian Research Review on Business Communication, 2010, p. 137
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • Simultaneous media usage: A critical consumer orientation to media planning.

    Published in:
    Journal of Consumer Behaviour, 2004, v. 3, n. 3, p. 285, doi. 10.1002/cb.141
    By:
    • Pilotta, Joseph J.;
    • Schultz, Don E.;
    • Drenik, Gary;
    • Rist, Philip
    Publication type:
    Article

  • We can do better.

    Published in:
    International Journal of Market Research, 2005, v. 47, n. 6, p. 573, doi. 10.1177/147078530504700607
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • Branding's New Horizons.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 21
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • EHRENBERG'S FMCG AD ANALYSIS BACKGROUND IS SHOWING.

    Published in:
    Marketing Research, 2001, v. 13, n. 3, p. 38
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • Is Your Data Too Thin?

    Published in:
    Marketing Insights, 2016, v. 28, n. 1, p. 12
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • What is Your Campaign Missing?

    Published in:
    Marketing Insights, 2015, v. 27, n. 6, p. 8
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • The Path Not Taken.

    Published in:
    Marketing Insights, 2015, v. 27, n. 5, p. 12
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Leaps, Lags and Questionable Mentality.

    Published in:
    Marketing Insights, 2015, v. 27, n. 4, p. 10
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • The New 'P's of Marketing.

    Published in:
    2015
    By:
    • SCHULTZ, DON E.
    Publication type:
    Opinion

  • The Endangered Marketing Maven.

    Published in:
    Marketing Insights, 2015, v. 27, n. 2, p. 10
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Lost in the B-to-B Time Warp.

    Published in:
    Marketing Insights, 2015, v. 27, n. 1, p. 12
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Dead or Dying.

    Published in:
    Marketing Insights, 2014, v. 26, n. 6, p. 14
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • The Cost of Love.

    Published in:
    Marketing Insights, 2014, v. 26, n. 5, p. 14
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • The Digital Self.

    Published in:
    Marketing Insights, 2014, v. 26, n. 4, p. 1
    By:
    • Schultz, Don E.;
    • Jain, Varsha
    Publication type:
    Article

  • Reaching for What?

    Published in:
    Marketing Insights, 2014, v. 26, n. 3, p. 14
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Adopting Adaptation.

    Published in:
    2014
    By:
    • SCHULTZ, DON E.
    Publication type:
    Opinion

  • Research, Re-tooled.

    Published in:
    Marketing Insights, 2014, v. 26, n. 1, p. 14
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • Taming the Data Tiger.

    Published in:
    2013
    By:
    • SCHULTZ, DON E.
    Publication type:
    Opinion

  • The Same, but Different.

    Published in:
    Marketing Insights, 2013, v. 25, n. 3, p. 16
    By:
    • SCHULTZ, DON E.;
    • JAIN, VARSHA
    Publication type:
    Article

  • Customer Knows Best.

    Published in:
    Marketing Insights, 2013, v. 35, n. 2, p. 12
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • From Research to Insights.

    Published in:
    Marketing Insights, 2013, v. 25, n. 1, p. 16
    By:
    • SCHULTZ, DON E.
    Publication type:
    Article

  • COMMUNICATIONS BETWEEN ORGANIZATIONS AND THEIR MARKETS IN EMERGING ECONOMIES: A RESEARCH AGENDA.

    Published in:
    Organizations & Markets in Emerging Economies, 2010, v. 1, n. 1, p. 51, doi. 10.15388/omee.2010.1.1.14305
    By:
    • Schultz, Don E.
    Publication type:
    Article