Why Do Consumers Adopt Access-Based Services?
- Published in:
- Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 167, doi. 10.7222/marketing.2024.045
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- Publication type:
- Article
Works by Ryohei Kitazawa
Results: 2
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Consumer Satisfaction and Extension Intention with Streaming Media Services.
- Published in:
- Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 27, doi. 10.7222/marketing.2024.027
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- Publication type:
- Article