Works matching AU Rust, Roland T.

Results: 78

The Customer Pyramid: CREATING AND SERVING PROFITABLE CUSTOMERS.

Published in:

California Management Review, 2001, v. 43, n. 4, p. 118, doi. 10.2307/41166104

By:

Zeithaml, Valarie A.;
Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?).

Published in:

California Management Review, 1993, v. 35, n. 3, p. 82, doi. 10.2307/41166745

By:

Kordupleski, Raymond E.;
Rust, Roland T.;
Zahorik, Anthony J.

Publication type:

Article

Effectiveness of Some Simple Pricing Strategies under Varying Expectations of Competitor Behavior.

Published in:

Marketing Letters, 1993, v. 4, n. 2, p. 113, doi. 10.1007/BF00994070

By:

Griffith, David E.;
Rust, Roland T.

Publication type:

Article

Engaged to a Robot? The Role of AI in Service.

Published in:

Journal of Service Research, 2021, v. 24, n. 1, p. 30, doi. 10.1177/1094670520902266

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Artificial Intelligence in Service.

Published in:

Journal of Service Research, 2018, v. 21, n. 2, p. 155, doi. 10.1177/1094670517752459

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2013, v. 16, n. 3, p. 251, doi. 10.1177/1094670513481853

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Call for Papers: Journal of Service Research Special Issue on IT-Related Service: A Multidisciplinary Perspective.

Published in:

Journal of Service Research, 2011, v. 14, n. 3, p. 251, doi. 10.1177/1094670511414044

By:

Lemon, Katherine N.;
Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The Caring Machine: Feeling AI for Customer Care.

Published in:

Journal of Marketing, 2024, v. 88, n. 5, p. 1, doi. 10.1177/00222429231224748

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

Real-Time Brand Reputation Tracking Using Social Media.

Published in:

Journal of Marketing, 2021, v. 85, n. 4, p. 21, doi. 10.1177/0022242921995173

By:

Rust, Roland T.;
Rand, William;
Huang, Ming-Hui;
Stephen, Andrew T.;
Brooks, Gillian;
Chabuk, Timur

Publication type:

Article

Brand Buzz in the Echoverse.

Published in:

Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033

By:

Hewett, Kelly;
Rand, William;
Rust, Roland T.;
van Heerde, Harald J.

Publication type:

Article

Optimizing Service Productivity.

Published in:

Journal of Marketing, 2012, v. 76, n. 2, p. 47, doi. 10.1509/jm.10.0441

By:

Rust, Roland T;
Huang, Ming-Hui

Publication type:

Article

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Published in:

Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115

By:

Hanssens, Dominique M;
Rust, Roland T;
Srivastava, Rajendra K

Publication type:

Article

From the Editor:The State of the Journal.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 1, doi. 10.1509/jmkg.72.6.1

By:

Rust, Roland T

Publication type:

Article

From the Editor: The Maturation of Marketing as an Academic Discipline.

Published in:

Journal of Marketing, 2006, v. 70, n. 3, p. 1, doi. 10.1509/jmkg.70.3.1

By:

Rust, Roland T.

Publication type:

Article

From the Editor.

Published in:

2006

By:

Rust, Roland T.

Publication type:

Editorial

Measuring Marketing Productivity: Current Knowledge and Future Directions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721

By:

Rust, Roland T.;
Ambler, Tim;
Carpenter, Gregory S.;
Kumar, V.;
Srivastava, Rajendra K.

Publication type:

Article

Return on Marketing: Using Customer Equity to Focus Marketing Strategy.

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 109, doi. 10.1509/jmkg.68.1.109.24030

By:

Rust, Roland T.;
Lemon, Katherine N.;
Zeithaml, Valarie A.

Publication type:

Article

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing".

Published in:

Journal of Marketing, 2004, v. 68, n. 1, p. 18, doi. 10.1509/jmkg.68.1.18.24035

By:

Bolton, Ruth N.;
Day, George S.;
Deighton, John;
Narayandas, Das;
Gummesson, Evert;
Hunt, Shelby D.;
Prahalad, C. K.;
Rust, Roland T.;
Shugan, Steven M.

Publication type:

Article

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Published in:

Journal of Marketing, 2002, v. 66, n. 4, p. 7, doi. 10.1509/jmkg.66.4.7.18515

By:

Rust, Roland T.;
Moorman, Christine;
Dickson, Peter R.

Publication type:

Article

The Role of Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 180, doi. 10.2307/1252111

By:

Moorman, Christine;
Rust, Roland T.

Publication type:

Article

Return on quality (ROQ): Making service quality financially accountable.

Published in:

Journal of Marketing, 1995, v. 59, n. 2, p. 58, doi. 10.1177/002224299505900205

By:

Rust, Roland T.;
Zahorik, Anthony J.;
Keiningham, Timothy L.

Publication type:

Article

The GenAI Future of Consumer Research.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 4, doi. 10.1093/jcr/ucaf013

By:

Huang, Ming-Hui;
Rust, Roland T

Publication type:

Article

Return on Quality at Chase Manhattan Bank.

Published in:

Interfaces, 1999, v. 29, n. 2, p. 62, doi. 10.1287/inte.29.2.62

By:

Rust, Roland T.;
Keiningham, Timothy;
Clemens, Stephen;
Zahorik, Anthony

Publication type:

Article

Sex and the Retired Professor.

Published in:

2008

By:

Rust, Roland T.

Publication type:

Letter

MARKETING DECISION MODELS HAVE VALUE.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 40

By:

Rust, Roland T.

Publication type:

Article

Satisfaction is relative.

Published in:

Marketing Research, 1997, v. 9, n. 2, p. 14

By:

Varki, Sajeev;
Rust, Roland T.

Publication type:

Article

The Service Revolution and the Transformation of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 206, doi. 10.1287/mksc.2013.0836

By:

Rust, Roland T.;
Ming-Hui Huang

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Marketing Models of Service and Relationships.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139

By:

Rust, Roland T.;
Tuck Siong Chung

Publication type:

Article

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107

By:

Rust, Roland T.;
Verhoef, Peter C.

Publication type:

Article

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distribution.

Published in:

Marketing Science, 1999, v. 18, n. 1, p. 77, doi. 10.1287/mksc.18.1.77

By:

Rust, Roland T.;
Inman, J. Jeffrey;
Jia, Jianmin;
Zahorik, Anthony

Publication type:

Article

Customer satisfaction, productivity, and profitability: Differences between goods and services.

Published in:

Marketing Science, 1997, v. 16, n. 2, p. 129, doi. 10.1287/mksc.16.2.129

By:

Anderson, Eugene W.;
Fornell, Claes;
Rust, Roland T.

Publication type:

Article

ESTIMATING GEOGRAPHIC CUSTOMER DENSITIES USING KERNEL DENSITY ESTIMATION.

Published in:

Marketing Science, 1989, v. 8, n. 2, p. 191, doi. 10.1287/mksc.8.2.191

By:

Donthu, Naveen;
Rust, Roland T.

Publication type:

Article

A BAYESIAN CROSS-VALIDATED LIKELIHOOD METHOD FOR COMPARING ALTERNATIVE SPECIFICATION OF QUANTITATIVE MODELS.

Published in:

Marketing Science, 1985, v. 4, n. 1, p. 20, doi. 10.1287/mksc.4.1.20

By:

Rust, Roland T.;
Schmittlein, David C.

Publication type:

Article

ON ESTABLISHING A DIALOGUE IN TELEVISION VIEWING RESEARCH: RESPONSE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 126, doi. 10.1287/mksc.3.2.126

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

AN AUDIENCE FLOW MODEL OF TELEVISION VIEWING CHOICE.

Published in:

Marketing Science, 1984, v. 3, n. 2, p. 113, doi. 10.1287/mksc.3.2.113

By:

Rust, Roland T.;
Alpert, Mark I.

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

Measuring the Congruence of Market Areas.

Published in:

Journal of Marketing, 1984, v. 48, n. 1, p. 68, doi. 10.1177/002224298404800107

By:

Huff, David L.;
Rust, Roland T.

Publication type:

Article

The Path to Customer Centricity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 113, doi. 10.1177/1094670506294666

By:

Shah, Denish;
Rust, Roland T.;
Parasuraman, A.;
Staelin, Richard;
Day, George S.

Publication type:

Article

Customer Equity Management: Charting New Directions for the Future of Marketing.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 4, doi. 10.1177/1094670502005001002

By:

Hogan, John E.;
Lemon, Katherine N.;
Rust, Roland T.

Publication type:

Article

Seven Barriers to Customer Equity Management.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008

By:

Bell, David;
Deighton, John;
Reinartz, Werner J.;
Rust, Roland T.;
Swartz, Gordon

Publication type:

Article

Do Patient Perceptions of Quality Relate to Hospital Financial Performance?

Published in:

Journal of Health Care Marketing, 1992, v. 12, n. 4, p. 6

By:

Nelson, Eugene C.;
Rust, Roland T.;
Zahorik, Anthony;
Rose, Robin L.;
Batalden, Paul;
Siemanski, Beth Ann

Publication type:

Article

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria.

Published in:

Management Science, 1995, v. 41, n. 2, p. 322, doi. 10.1287/mnsc.41.2.322

By:

Rust, Roland T.;
Simester, Duncan

Publication type:

Article

Comment: Is Advertising a Zombie?

Published in:

2016

By:

Rust, Roland T.

Publication type:

Opinion

INTRODUCTION TO THE SPECIAL ISSUE ON SERVICE MARKETING AND SERVICE OPERATIONS.

Published in:

Production & Operations Management, 1999, v. 8, n. 3, p. 207, doi. 10.1111/j.1937-5956.1999.tb00304.x

By:

Rust, Roland T.;
Chase, Richard B.

Publication type:

Article

E-Service and the Consumer.

Published in:

International Journal of Electronic Commerce, 2001, v. 5, n. 3, p. 85, doi. 10.1080/10864415.2001.11044216

By:

Rust, Roland T.;
Lemon, Katherine N.

Publication type:

Article

The Effect of Customer Satisfaction on Consumer Spending Growth.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 28, doi. 10.1509/jmkr.47.1.28

By:

Fornell, Claes;
Rust, Roland T;
Dekimpe, Marnik G

Publication type:

Article

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 431, doi. 10.1509/jmkr.2005.42.4.431

By:

Thompson, Debora Viana;
Hamilton, Rebecca W.;
Rust, Roland T.

Publication type:

Article

Modeling Fuzzy Data in Qualitative Marketing Research.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 480, doi. 10.1509/jmkr.37.4.480.18785

By:

Varki, Sajeev;
Cooil, Bruce;
Rust, Roland T.

Publication type:

Article

Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 102, doi. 10.1509/jmkr.37.1.102.18721

By:

Simester, Duncan I.;
Hauser, John R.;
Wernerfelt, Birger;
Rust, Roland T.

Publication type:

Article