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Get the picture? Using visuals to represent theory.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 599, doi. 10.1007/s11747-023-00980-0
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- Publication type:
- Article
Religiosity and US adolescents' well‐being: The moderating role of trait reactance.
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- Journal for the Scientific Study of Religion, 2022, v. 61, n. 2, p. 564, doi. 10.1111/jssr.12789
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- Publication type:
- Article
Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 54, doi. 10.1177/10949968221075819
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- Publication type:
- Article
One Brand, Many Trajectories: Narrative Navigation in Transmedia.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 4, p. 651, doi. 10.1093/jcr/ucaa046
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- Publication type:
- Article
Framework of Brand Contestation: Toward Brand Antifragility.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 4, p. 682, doi. 10.1093/jcr/ucab053
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- Publication type:
- Article
Empowerment Through Participation in a Cancer Prevention Exhibit: Evidence from the Hygée Lab Intervention.
- Published in:
- 2021
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- Publication type:
- journal article
Like It and Not: Multi-Method Approaches to Understanding Ambivalence in Consumption.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 847
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- Publication type:
- Article
The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of a Guam-based National Guard unit.
- Published in:
- PLoS ONE, 2019, v. 14, n. 10, p. 1, doi. 10.1371/journal.pone.0223855
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- Publication type:
- Article
Body Composition and Physical Fitness Tests Among US Army Soldiers: A Comparison of the Active and Reserve Components.
- Published in:
- Public Health Reports, 2019, v. 134, n. 5, p. 502, doi. 10.1177/0033354919867069
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- Publication type:
- Article
When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge.
- Published in:
- Journal of Public Policy & Marketing, 2019, v. 38, n. 3, p. 316, doi. 10.1177/0743915618818567
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- Publication type:
- Article
When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1039, doi. 10.1086/673959
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- Publication type:
- Article
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy.
- Published in:
- Journal of Public Policy & Marketing, 2013, v. 32, p. 119, doi. 10.1509/jppm.12.025
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- Publication type:
- Article
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy.
- Published in:
- Journal of Public Policy & Marketing, 2013, v. 32, p. 119, doi. 10.1509/jppm.12.025
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- Publication type:
- Article
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences.
- Published in:
- Journal of Consumer Research, 2012, v. 39, n. 2, p. 341, doi. 10.1086/662996
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- Publication type:
- Article
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators.
- Published in:
- Marketing Letters, 2010, v. 21, n. 1, p. 65, doi. 10.1007/s11002-009-9082-5
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- Publication type:
- Article
Alcohol Messages in Prime-Time Television Series.
- Published in:
- Journal of Consumer Affairs, 2009, v. 43, n. 1, p. 108, doi. 10.1111/j.1745-6606.2008.01129.x
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- Publication type:
- Article
Cultural Identity and Judgment-To Bias or not to Bias.
- Published in:
- 2007
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- Publication type:
- Proceeding
Consumer Researchers for Public Health: Insights from Three Government-Funded Programs.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 59
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- Publication type:
- Article
Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 134
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- Publication type:
- Article
Vulnerable Women on Screen and at Home: Soap Opera Consumption.
- Published in:
- Journal of Macromarketing, 2005, v. 25, n. 2, p. 222, doi. 10.1177/0276146705280717
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- Publication type:
- Article
Global Consumption: (How) Does Culture Matter?
- Published in:
- 2005
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- Publication type:
- Proceeding
"Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms".
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 233
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- Publication type:
- Article
Me, My Self, and My Brands.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 335
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- Publication type:
- Article
The Consumption of Television Programming: Development and Validation of the Connectedness Scale.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 150, doi. 10.1086/383431
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- Publication type:
- Article
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 306, doi. 10.1086/344432
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- Publication type:
- Article
Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 393, doi. 10.1023/A:1008170406363
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- Publication type:
- Article