Found: 19
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Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy.
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- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 448, doi. 10.1111/jpim.12012
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Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.
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- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x
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Whether to Integrate R&D and Marketing: The Effect of Firm Competence.
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- Journal of Product Innovation Management, 2012, v. 29, n. 5, p. 766, doi. 10.1111/j.1540-5885.2012.00936.x
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When Should RD& E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty.
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- Journal of Product Innovation Management, 2012, v. 29, n. 1, p. 144, doi. 10.1111/j.1540-5885.2011.00884.x
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Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter.
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- Marketing Science, 2021, v. 40, n. 6, p. 1147, doi. 10.1287/mksc.2021.1303
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- Article
Design Innovativeness and Product Sales' Evolution.
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- Marketing Science, 2015, v. 34, n. 1, p. 98, doi. 10.1287/mksc.2014.0875
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- Article
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value.
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 741, doi. 10.1007/s11747-016-0512-7
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Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 166, doi. 10.1007/s11747-014-0423-4
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Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry.
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- Journal of International Marketing, 2017, v. 25, n. 4, p. 50, doi. 10.1509/jim.17.0044
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Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
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- Journal of International Marketing, 2014, v. 22, n. 4, p. 1, doi. 10.1509/jim.14.0028
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New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China.
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- Journal of Product Innovation Management, 2018, v. 35, n. 6, p. 939, doi. 10.1111/jpim.12436
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- Article
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors' Culture.
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- Journal of Marketing, 2018, v. 82, n. 6, p. 49, doi. 10.1177/0022242918805405
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- Article
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration.
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- Journal of Marketing, 2012, v. 76, n. 3, p. 130, doi. 10.1509/jm.10.0494
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The many moods of inter-organizational imitation: A critical review.
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- International Journal of Management Reviews, 2008, v. 10, n. 4, p. 375, doi. 10.1111/j.1468-2370.2008.00233.x
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When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations.
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- Journal of Service Research, 2014, v. 17, n. 2, p. 134, doi. 10.1177/1094670513513337
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Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information.
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- Journal of Service Research, 2011, v. 14, n. 1, p. 60, doi. 10.1177/1094670510389164
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Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
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- Journal of Service Research, 2009, v. 11, n. 4, p. 344, doi. 10.1177/1094670508329223
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A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations.
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- Journal of International Marketing, 2014, v. 22, n. 1, p. 5, doi. 10.1509/jim.13.0082
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- Article
Drivers of Brand Commitment: A Cross-National Investigation.
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- Journal of International Marketing, 2010, v. 18, n. 2, p. 64, doi. 10.1509/jimk.18.2.64
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