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Psychographics and its Effect on Purchase Frequency - A Study of the College-goers of Kolkata, India.
- Published in:
- Decision (0304-0941), 2007, v. 34, n. 1, p. 63
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- Publication type:
- Article
Services Marketing and Management.
- Published in:
- 2004
- By:
- Publication type:
- Book Review