Found: 11
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Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour: A Study on Consumer Durables in India.
- Published in:
- PRIMA: Practices & Research in Marketing, 2018, v. 9, n. 1, p. 1
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- Article
Understanding Consumer Perceptions and Purchase Intentions of Electric Vehicles: An In-Depth Analysis.
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- International Journal of Marketing & Business Communication, 2023, v. 12, n. 2, p. 37
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- Article
Mapping the Applications of Brand Personality in Professional Higher Education: Evidence from Select Business Schools in India.
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- International Journal of Marketing & Business Communication, 2022, v. 11, n. 2/3, p. 27
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- Article
Synchronising Marketing Performance Measurement Indicators with Corporate Strategy: A Conceptual Framework.
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- International Journal of Marketing & Business Communication, 2016, v. 5, n. 4, p. 16
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- Article
Anatomizing the Dynamics of Societal Behaviour towards E-waste Management and Recycling Initiatives: A Case Study of Kolkata, India.
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- Management & Labour Studies (0258-042X), 2016, v. 41, n. 1, p. 19, doi. 10.1177/0258042X16649465
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- Article
Demonetization as a Trigger of Customer Adoption of Mobile Wallets in India: Developing an Integrated Framework.
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- Optimization: Journal of Research in Management, 2020, v. 12, n. 1, p. 1, doi. 10.24209/optimization.12.1.2020.1211
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- Article
Examining the Dynamics of Whistleblowing: A Causal Approach.
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- IUP Journal of Corporate Governance, 2014, v. 13, n. 2, p. 7
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- Article
INVESTIGATING THE PERCEPTUAL AND ATTITUDINAL RESPONSES OF CONSUMERS TOWARD HEALTH HALO LABELS IN FOOD PRODUCTS: A KOLKATA-BASED STUDY.
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- International Journal on Customer Relations, 2020, v. 8, n. 1, p. 35
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- Article
The Impact of Pay Satisfaction on the Performance of College Teachers: Empirical Insights from Kolkata, India.
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- IUP Journal of Organizational Behavior, 2019, v. 18, n. 2, p. 42
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- Article
Scrutinizing the Factors Influencing Customer Adoption of App-Based Cab Services: An Application of the Technology Acceptance Model.
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- IUP Journal of Marketing Management, 2017, v. 16, n. 4, p. 54
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- Article
Exploring the Conceptualisation of a New Brand Personality Scale for Consumer Durables: Empirical Insights.
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- SCMS Journal of Indian Management, 2022, v. 19, n. 2, p. 35
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- Article