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CONSUMER SATISFACTION: A NEGLECTED LINK?
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 261
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- Article
The Marketing Researcher as a Decision Maker: Myth or Reality?
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 2, doi. 10.2307/1250796
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- Article
Toward the Analysis of Conflict in Distribution Channels: A Descriptive Model.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 4, p. 40, doi. 10.2307/1250710
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- Article
Consumer Satisfaction: Concept and Measurement.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 403
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- Article
Word of Mouth Activity As Information Search: A Reappraisal.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 337, doi. 10.1007/BF02729294
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- Publication type:
- Article
Consumer Affairs Audits: Evaluation and Analysis.
- Published in:
- California Management Review, 1977, v. 19, n. 3, p. 12, doi. 10.2307/41164707
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- Article
Omnimarketing: How the growing influence of 'market masters' is changing consumer marketing strategy.
- Published in:
- Management Review, 1980, v. 69, n. 9, p. 15
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- Publication type:
- Article
Conflict Measurement in the Distribution Channel.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 437, doi. 10.2307/3150233
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- Article