"Alexa, order me a pizza!": The mediating role of psychological power in the consumer–voice assistant interaction.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 7, p. 1069, doi. 10.1002/mar.21488
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- Publication type:
- Article
Works matching AU Rome, Alexandra
Results: 7
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Consumer-activity identification: identifying antecedents and outcomes.
- Published in:
- Journal of Strategic Marketing, 2024, v. 32, n. 5, p. 606, doi. 10.1080/0965254X.2023.2280978
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- Publication type:
- Article
3
Identity relevant possessions.
- Published in:
- Journal of Strategic Marketing, 2021, v. 29, n. 3, p. 206, doi. 10.1080/0965254X.2019.1657170
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- Publication type:
- Article
4
Stayin' alive? Reflections on navigating digital dependency.
- Published in:
- Marketing Theory, 2024, v. 24, n. 3, p. 359, doi. 10.1177/14705931231218102
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- Publication type:
- Article
5
(Wo)men on top? Postfeminist contradictions in young women's sexual narratives.
- Published in:
- Marketing Theory, 2020, v. 20, n. 4, p. 501, doi. 10.1177/1470593120926240
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- Publication type:
- Article
6
Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women's Readings of Gendered Power Relations in Advertising.
- Published in:
- Journal of Macromarketing, 2020, v. 40, n. 4, p. 546, doi. 10.1177/0276146720950765
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- Publication type:
- Article
7
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership.
- Published in:
- Journal of Marketing Management, 2022, v. 38, n. 7/8, p. 605, doi. 10.1080/0267257X.2021.1974077
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- Publication type:
- Article