Found: 28
Select item for more details and to access through your institution.
How to signal product variety on pack: an investigation of color and image cues.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 1, p. 46, doi. 10.1177/14707853231201852
- By:
- Publication type:
- Article
Examining Pareto Law across department store shoppers.
- Published in:
- International Journal of Market Research, 2023, v. 65, n. 5, p. 581, doi. 10.1177/14707853221145851
- By:
- Publication type:
- Article
Understanding consumer perceptions of luxury brands.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 5, p. 546, doi. 10.1177/1470785319891109
- By:
- Publication type:
- Article
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory.
- Published in:
- 2019
- By:
- Publication type:
- Correction Notice
Does an expanded brand user base of co-branded advertising help ad-memorability?
- Published in:
- International Journal of Market Research, 2018, v. 60, n. 4, p. 366, doi. 10.1177/1470785318762682
- By:
- Publication type:
- Article
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 37, doi. 10.1007/s11002-017-9444-3
- By:
- Publication type:
- Article
The impact of word of mouth on intention to purchase currently used and other brands.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 3, p. 321, doi. 10.2501/IJMR-2017-026
- By:
- Publication type:
- Article
Benchmarking buyer behavior towards new brands.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 743, doi. 10.1007/s11002-015-9376-8
- By:
- Publication type:
- Article
Exploring the past behaviour of new brand buyers.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 733, doi. 10.2501/IJMR-2016-042
- By:
- Publication type:
- Article
Comparing approaches to elicit brand attributes both face-to-face and online.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 1, p. 57, doi. 10.2501/IJMR-2015-011
- By:
- Publication type:
- Article
Tainted love.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 673, doi. 10.2501/IJMR-2015-057
- By:
- Publication type:
- Article
Factors associated with the production of word of mouth.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 3, p. 439, doi. 10.2501/IJMR-2015-036
- By:
- Publication type:
- Article
The stability and sales contribution of heavy-buying households.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 1, p. 13, doi. 10.1002/cb.1490
- By:
- Publication type:
- Article
The real difference between consumers' perceptions of private labels and national brands.
- Published in:
- Journal of Consumer Behaviour, 2014, v. 13, n. 4, p. 262, doi. 10.1002/cb.1464
- By:
- Publication type:
- Article
Distortion in retrospective measures of word of mouth.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 4, p. 2, doi. 10.2501/IJMR-2013-014
- By:
- Publication type:
- Article
What's (brand) love got to do with it?
- Published in:
- 2013
- By:
- Publication type:
- Opinion
The accuracy of self-reported probabilities of giving recommendations.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 507, doi. 10.2501/IJMR-53-4-507-521
- By:
- Publication type:
- Article
The NPS and the ACSI.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 3, p. 327, doi. 10.2501/IJMR-53-3-327-346
- By:
- Publication type:
- Article
Is a "Premium" Private Label Brand for a Marketer Seen as a "Premium" By a Consumer? The Perceptual Categorization of Private Labels Tiers.
- Published in:
- 2010
- By:
- Publication type:
- Abstract
RELATING SWITCHING COSTS TO POSITIVE AND NEGATIVE WORD-OF-MOUTH.
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2009, v. 22, p. 54
- By:
- Publication type:
- Article
The influence of brand usage on responses to advertising awareness measures.
- Published in:
- International Journal of Market Research, 2009, v. 51, n. 2, p. 203, doi. 10.2501/S1470785309200426
- By:
- Publication type:
- Article
Quantifying the extent of temporal decay in service quality ratings.
- Published in:
- International Journal of Market Research, 2009, v. 51, n. 1, p. 71, doi. 10.2501/S1470785308200316
- By:
- Publication type:
- Article
Negative brand beliefs and brand usage.
- Published in:
- International Journal of Market Research, 2008, v. 50, n. 3, p. 355, doi. 10.1177/147078530805000306
- By:
- Publication type:
- Article
Comparing methods of brand image measurement.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 6, p. 681, doi. 10.1177/147078530604800605
- By:
- Publication type:
- Article
Evaluating advertising effects on brand perceptions: incorporating prior knowledge.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 179, doi. 10.1177/147078530604800206
- By:
- Publication type:
- Article
Testing the accuracy of Verbal Probability Scale for predicting short-term brand choice.
- Published in:
- Marketing Bulletin, 2004, v. 15, p. 1
- By:
- Publication type:
- Article
The Brand Perceptions of Former Users.
- Published in:
- Marketing Bulletin, 2001, v. 12, p. 1
- By:
- Publication type:
- Article
Using known patterns in image data to determine brand positioning.
- Published in:
- International Journal of Market Research, 2000, v. 42, n. 2, p. 219, doi. 10.1177/147078530004200205
- By:
- Publication type:
- Article