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ON FOOT, IN THE SHOPPING CART OR IN THE BUGGY: THE INFLUENCE OF CHILDREN ON SUPERMARKET SHOPPING.
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- RACE- Revista de Administraçâo, Contabilidade e Economia, 2020, v. 19, n. 3, p. 419, doi. 10.18593/race.20425
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- Article
OS ATRIBUTOS VALORIZADOS POR CRIANÇAS E ADOLESCENTES NA ESCOLHA DE DESTINOS TURÍSTICOS.
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- Turismo: Visão e Ação, 2015, v. 17, n. 2, p. 475, doi. 10.14210/rtva.v17n2.p475-507
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- Article
O USO DA FOTO-ELICITAÇÃO NAS PESQUISAS EM MARKETING.
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- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 6, p. 839, doi. 10.5585/bjm.v17i6.3748
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- Article
Stigma in marketing and consumer research: A literature review and research agenda.
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- Journal of Consumer Behaviour, 2024, v. 23, n. 4, p. 2025, doi. 10.1002/cb.2321
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- Article
Vulnerabilidade da Criança no Varejo: Um Estudo Sob a Perspectiva da Pesquisa Transformativa do Consumidor.
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- GESTÃO.Org: Revista Eletrônica de Gestão Organizacional, 2017, v. 15, n. 1, p. 1, doi. 10.21714/1679-18272017v15n1.p1-10
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- Article
INNOVATION IN LOW-INCOME MARKET: A STUDY BASED ON THE SYMBOLIC PRODUCTION AND CULTURAL REPRODUCTION.
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- Base, 2015, v. 12, n. 4, p. 331, doi. 10.4013/base.2015.124.06
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- Article
Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches.
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- Innovation & Management Review, 2021, v. 18, n. 1, p. 2, doi. 10.1108/INMR-12-2018-0092
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- Article
Disruptive innovation in low-income contexts: challenges and state-of-the-art national research in marketing.
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- Revista de Administração e Inovação (RAI), 2017, v. 14, n. 2, p. 162, doi. 10.1016/j.rai.2017.03.005
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- Article
Consumer-company Identification: Development and Validation of a Scale.
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- BAR: Brazilian Administration Review, 2010, v. 7, n. 3, p. 276, doi. 10.1590/S1807-76922010000300005
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- Article
ATENÇÃO NO PROCESSAMENTO DE MARCAS: Uma análise das memórias explícita e implícita dos indivíduos receptores à luz do nível de atenção dirigido.
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- Revista de Gestão, Finanças E Contabilidade, 2016, v. 6, n. 2, p. 6, doi. 10.18028/2238-5320/rgfc.v6n2p6-30
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- Article
NOVAS METODOLOGIAS DE ENSINO? O DISCURSO DO SUJEITO COLETIVO DE UMA TURMA DE ADMINISTRAÇÃO.
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- Revista Alcance, 2017, v. 24, n. 3, p. 445
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- Article
Efeito das Vitórias e Derrotas na Atitude do Torcedor de Futebol: um Estudo Envolvendo Garoto-Propaganda, Envolvimento e Fanatismo.
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- Brazilian Business Review (Portuguese Edition), 2016, v. 13, n. 4, p. 25, doi. 10.15728/bbr.2016.13.4.2
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- Article
O Comportamento Socialmente Indesejável do Consumidor: Proposição de uma escala de mensuração.
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- Brazilian Business Review (Portuguese Edition), 2015, p. 27
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- Article
Representação visual do ato da compra para a criança de famílias de alta renda.
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- Brazilian Business Review (Portuguese Edition), 2013, v. 10, n. 3, p. 1
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- Article
Do Comportamento do Consumidor ao Comportamento do Doador: Adaptando Conceitos de Marketing.
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- Brazilian Business Review (Portuguese Edition), 2004, v. 1, n. 1, p. 45
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- Article
Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism.
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- Brazilian Business Review (English Edition), 2016, v. 13, n. 4, p. 24, doi. 10.15728/bbr.2016.13.4.2
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- Article
Dysfunctional Consumer Behavior: Proposition of a Measurement Scale.
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- Brazilian Business Review (English Edition), 2015, p. 24
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- Article
Visual representation of the buying act by children of high-income families.
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- Brazilian Business Review (English Edition), 2013, v. 10, n. 3, p. 1, doi. 10.15728/bbr.2013.10.3.1
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- Article
From Consumer Behavior to Donor Behavior: Adapting Marketing Concepts.
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- Brazilian Business Review (English Edition), 2004, v. 1, n. 1, p. 45, doi. 10.15728/bbr.2004.1.1.4
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- Article
HORA DO RECREIO: A RELAÇÃO DE CRIANÇAS E ADOLESCENTES COM OS ALIMENTOS NA PERSPECTIVA DO BEM-ESTAR ALIMENTAR.
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- REMark: Revista Brasileira de Marketing, 2017, v. 16, n. 3, p. 396, doi. 10.5585/remark.v16i3.3477
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- Article
PROCESSAMENTO DE MARCAS PRÉ-ATENTIVO VERSUS ATENTIVO: UM TESTE DAS DIFERENÇAS NO REGISTRO DOS ESTÍMULOS PELOS INDIVÍDUOS.
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- REMark: Revista Brasileira de Marketing, 2013, v. 12, n. 4, p. 01, doi. 10.5585/remark.v12i4.2626
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- Article
Conceito de inovação no mercado de baixa renda
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- Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 1, p. 127, doi. 10.7819/rbgn.v20i1.3044
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- Article
Concept of innovation in low-income market.
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- Revista Brasileira de Gestão de Negócios, 2018, v. 20, n. 1, p. 127, doi. 10.7819/rbgn.v20i1.3044
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- Article
A CRIANÇA NO VAREJO DE BAIXA RENDA.
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- RAE - Eletrônica, 2009, v. 8, n. 1, p. 1
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- Article
A CRIANÇA NO VAREJO DE BAIXA RENDA.
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- RAE - Eletrônica, 2008, v. 7, n. 2, p. 2, doi. 10.1590/S1676-56482008000200003
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- Publication type:
- Article
GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2017, v. 18, n. 5, p. 12, doi. 10.1590/1678-69712017/administracao.v18n5p12-38
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- Article
Consuming intimate apparel: A Brazilian transgender discourse.
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- Journal of Consumer Affairs, 2024, v. 58, n. 1, p. 108, doi. 10.1111/joca.12550
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- Article
Productive and repressive power: The influence of gender norms on parents' decisions on children's consumption.
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- Journal of Consumer Affairs, 2024, v. 58, n. 1, p. 177, doi. 10.1111/joca.12558
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- Article
Desenvolvimento de um Framework de Adoção da Inovação no Mercado de Baixa Renda.
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- RAC: Revista de Administração Contemporânea, 2018, v. 22, n. 5, p. 726, doi. 10.1590/1982-7849rac2018170287
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- Article