Found: 28
Select item for more details and to access through your institution.
Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition.
- Published in:
- Marketing Science, 2020, v. 39, n. 2, p. 448, doi. 10.1287/mksc.2019.1210
- By:
- Publication type:
- Article
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
- Published in:
- Marketing Science, 2020, v. 39, n. 1, p. 234, doi. 10.1287/mksc.2019.1164
- By:
- Publication type:
- Article
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition.
- Published in:
- Marketing Science, 2018, v. 37, n. 5, p. 685, doi. 10.1287/mksc.2018.1130
- By:
- Publication type:
- Article
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 815, doi. 10.1287/mksc.2015.0954
- By:
- Publication type:
- Article
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 229, doi. 10.1287/mksc.1120.0756
- By:
- Publication type:
- Article
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects.
- Published in:
- Marketing Science, 2012, v. 31, n. 4, p. 549, doi. 10.1287/mksc.1120.0719
- By:
- Publication type:
- Article
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 586, doi. 10.1287/mksc.1100.0619
- By:
- Publication type:
- Article
2007 ISMS Practice Prize Competition.
- Published in:
- Marketing Science, 2009, v. 28, n. 4, p. 617, doi. 10.1287/mksc.1080.0478
- By:
- Publication type:
- Article
Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
- Published in:
- Marketing Science, 2007, v. 26, n. 4, p. 504, doi. 10.1287/mksc.1060.0246
- By:
- Publication type:
- Article
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies.
- Published in:
- Marketing Science, 2005, v. 24, n. 1, p. 150, doi. 10.1287/mksc.1040.0086
- By:
- Publication type:
- Article
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 186
- By:
- Publication type:
- Article
VINCI, PORPORA AND THE ROYAL ACADEMY OF MUSIC.
- Published in:
- Il Saggiatore Musicale, 2016, v. 23, n. 2, p. 243
- By:
- Publication type:
- Article
Consideration: Review of Research and Prospects for Future Insights.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 3, p. 406, doi. 10.2307/3151902
- By:
- Publication type:
- Article
Development and Testing of a Model of Consideration Set Composition.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 4, p. 429, doi. 10.2307/3172783
- By:
- Publication type:
- Article
Kostas Ostrauskas (1926-2012).
- Published in:
- 2012
- By:
- Publication type:
- Obituary
The Nature of Communication Networks Between Organizations Involved in the Diffusion of Technological Innovations.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 635
- By:
- Publication type:
- Article
PRELAUNCH FORECASTING ON NEW AUTOMOBILES.
- Published in:
- Management Science, 1990, v. 36, n. 4, p. 401, doi. 10.1287/mnsc.36.4.401
- By:
- Publication type:
- Article
MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE.
- Published in:
- Management Science, 1988, v. 34, n. 2, p. 167, doi. 10.1287/mnsc.34.2.167
- By:
- Publication type:
- Article
Ecumenical Missiology: Contemporary Trends, Issues and Themes (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
A technique for the culture of Barrett's oesophageal cells.
- Published in:
- Journal of Gastroenterology & Hepatology, 1997, v. 12, n. 8, p. 606, doi. 10.1111/j.1440-1746.1997.tb00493.x
- By:
- Publication type:
- Article
Better Marketing for a Better World.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 1, doi. 10.1177/00222429211003690
- By:
- Publication type:
- Article
Australia's Competitive Advantage: Gaining the Marketing Edge.
- Published in:
- Australian Journal of Management (University of New South Wales), 2001, v. 26, n. 2, p. 105, doi. 10.1177/031289620102601S06
- By:
- Publication type:
- Article
THE CASE FOR USER-ORIENTED INNOVATION: COMMENTS ON THE NATIONAL TECHNOLOGY STRATEGY (DISCUSSION DRAFT).
- Published in:
- Australian Journal of Management (University of New South Wales), 1984, v. 9, n. 2, p. 43, doi. 10.1177/031289628400900205
- By:
- Publication type:
- Article
Determinants of User Innovation and Innovation Sharing in a Local Market.
- Published in:
- Management Science, 2000, v. 46, n. 12, p. 1513, doi. 10.1287/mnsc.46.12.1513.12076
- By:
- Publication type:
- Article
Developing New Rules for New Markets.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 31, doi. 10.1177/0092070300281004
- By:
- Publication type:
- Article
Laudatio for Catherine Massip.
- Published in:
- Fontes Artis Musicae, 2015, v. 62, n. 4, p. 347
- By:
- Publication type:
- Article
Bericht des Ad-Hoc-Komitees zur Neustrukturierung der IVMB.
- Published in:
- 2013
- By:
- Publication type:
- Proceeding
Ad-Hoc Committee on the Restructuring of IAML.
- Published in:
- Fontes Artis Musicae, 2013, v. 60, n. 4, p. 264
- By:
- Publication type:
- Article