Found: 20
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Consumer evaluation of money as a gift: A two-utility model and an empirical test.
- Published in:
- Kyklos, 1999, v. 52, n. 2, p. 173, doi. 10.1111/j.1467-6435.1999.tb01441.x
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- Publication type:
- Article
Unavailability and the evaluation of goods.
- Published in:
- Kyklos, 1995, v. 48, n. 3, p. 369, doi. 10.1111/j.1467-6435.1995.tb02320.x
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- Publication type:
- Article
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.
- Published in:
- Frontiers in Neuroscience, 2024, p. 1, doi. 10.3389/fnins.2020.577666
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- Publication type:
- Article
The role of predevelopment activities in the relationship between market orientation and performance.
- Published in:
- R&D Management, 2004, v. 34, n. 3, p. 295, doi. 10.1111/j.1467-9310.2004.00340.x
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- Publication type:
- Article
How Consumers Learn From and About Products: The Impact of Direct Experience.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 318
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- Publication type:
- Article
Beyond the Hone's Mouth: Exploring Acquisition and Exchange Utility in Gift Evaluation.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 163
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- Publication type:
- Article
Advertising Effects Under Different Combinations of Motivation, Capacity, and Opportunity to Process Information.
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- Advances in Consumer Research, 1996, v. 23, n. 1, p. 231
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- Publication type:
- Article
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research.
- Published in:
- Frontiers in Neuroscience, 2020, v. 14, p. N.PAG, doi. 10.3389/fnins.2020.577666
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- Publication type:
- Article
Strategic Innovation Decisions: What You Foresee Is Not What You Get.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 6, p. 840, doi. 10.1111/j.1540-5885.2010.00755.x
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- Publication type:
- Article
The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance.
- Published in:
- Journal of Product Innovation Management, 2004, v. 21, n. 2, p. 79, doi. 10.1111/j.0737-6782.2004.00059.x
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- Publication type:
- Article
The impact of new product launch strategies on competitive reaction in industrial markets.
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- Journal of Product Innovation Management, 2002, v. 19, n. 2, p. 159, doi. 10.1016/S0737-6782(01)00135-7
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- Publication type:
- Article
Launching new product features: a multiple case examination.
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- Journal of Product Innovation Management, 2001, v. 18, n. 1, p. 3
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- Publication type:
- Article
Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products.
- Published in:
- Journal of Product Innovation Management, 2000, v. 17, n. 1, p. 5, doi. 10.1016/S0737-6782(99)00027-2
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- Publication type:
- Article
Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands.
- Published in:
- Journal of Product Innovation Management, 1999, v. 16, n. 6, p. 545, doi. 10.1016/S0737-6782(99)00015-6
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- Publication type:
- Article
Retailers' Adoption Decision of New Consumer Durables.
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- Journal of Product Innovation Management, 1999, v. 16, n. 5, p. 483, doi. 10.1016/S0737-6782(98)00069-1
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- Publication type:
- Article
Industrial New Product Launch Strategies and Product Development Performance.
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- Journal of Product Innovation Management, 1997, v. 14, n. 4, p. 243, doi. 10.1016/S0737-6782(97)00009-X
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- Publication type:
- Article
Measuring New Product Success: The Difference that Time Perspective Makes.
- Published in:
- Journal of Product Innovation Management, 1995, v. 12, n. 5, p. 392, doi. 10.1016/0737-6782(95)00055-0
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- Publication type:
- Article
The Market Experience.
- Published in:
- 1994
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- Publication type:
- Book Review
Exploring the Meaning of Organizational Purpose at a New Dawn: The Development of a Conceptual Model Through Expert Interviews.
- Published in:
- Frontiers in Psychology, 2021, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2021.675543
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- Publication type:
- Article
Engaging Through Purpose: The Mediating Role of Person-Organizational Purpose Fit in the Relationship Between Perceived Organizational Purpose and Work Engagement.
- Published in:
- Management Revue, 2021, v. 32, n. 2, p. 85, doi. 10.5771/0935-9915-2021-2-85
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- Publication type:
- Article