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Are Content Marketing and Switching Barriers Decisive in Building Consumer Satisfaction, Trust and Loyalty on Ride-Hailing Services in Indonesia.
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- Asian Journal of Technology Management (AJTM), 2023, v. 16, n. 2, p. 82, doi. 10.12695/ajtm.2023.16.2.1
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Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge.
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- Managing Global Transitions: International Research Journal, 2018, v. 16, n. 3, p. 215, doi. 10.26493/1854-6935.16.215-234
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- Article