Works by Reimann, Martin

Results: 33

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1245, doi. 10.1007/s11747-021-00831-w

By:

Wu, Freeman;
Reimann, Martin;
Pol, Gratiana;
Park, C. Whan

Publication type:

Article

Customer relationship management and firm performance: the mediating role of business strategy.

Published in:

Journal of the Academy of Marketing Science, 2010, v. 38, n. 3, p. 326, doi. 10.1007/s11747-009-0164-y

By:

Reimann, Martin;
Schilke, Oliver;
Thomas, Jacquelyn

Publication type:

Article

Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology".

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2024, v. 34, n. 1, p. 214, doi. 10.1002/jcpy.1398

By:

Hutchinson, J. Wesley;
Reimann, Martin;
Knutson, Brian;
Huber, Joel

Publication type:

Article

Metaphors and creativity: Direct, moderating, and mediating effects.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 2, p. 290, doi. 10.1016/j.jcps.2013.11.001

By:

Marin, Alex;
Reimann, Martin;
Castaño, Raquel

Publication type:

Article

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 128, doi. 10.1016/j.jcps.2011.11.003

By:

Reimann, Martin;
Castaño, Raquel;
Zaichkowsky, Judith;
Bechara, Antoine

Publication type:

Article

Aesthetic package design: A behavioral, neural, and psychological investigation

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 4, p. 431, doi. 10.1016/j.jcps.2010.06.009

By:

Reimann, Martin;
Zaichkowsky, Judith;
Neuhaus, Carolin;
Bender, Thomas;
Weber, Bernd

Publication type:

Article

Decision Muscles? How Choosing More Food (Despite Incentives to Eat Less) Is Associated With the Brain's Cortical Thickness.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2018, v. 11, n. 1, p. 45, doi. 10.1037/npe0000087

By:

Reimann, Martin

Publication type:

Article

Embodiment in Judgment and Choice.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2012, v. 5, n. 2, p. 104, doi. 10.1037/a0026855

By:

Reimann, Martin;
Malter, Alan J.;
Castaño, Raquel;
Kreuzbauer, Robert;
Lee, Angela Y.;
Nenkov, Gergana Y.;
Perez, Maria;
Rosa, José Antonio;
Feye, Wilko;
Ackerman, Joshua M.;
Garg, Nitika;
Labroo, Aparna A.;
Morrin, Maureen;
Nielsen, Jesper H.;
Pol, Gratiana;
Yoon, Carolyn;
Chen-Bo Zhong

Publication type:

Article

The Dark Side of Social Encounters: Prospects for a Neuroscience of Human Evil.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2011, v. 4, n. 3, p. 174, doi. 10.1037/a0024654

By:

Reimann, Martin;
Zimbardo, Philip G.

Publication type:

Article

Editorial.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2008, v. 1, n. 1, p. 3, doi. 10.1037/h0091584

By:

Reimann, Martin;
Schilke, Oliver

Publication type:

Article

Editorial.

Published in:

NeuroPsychoEconomics, 2009, v. 4, n. 1, p. 3

By:

Reimann, Martin;
Schilke, Oliver

Publication type:

Article

Uncertainty Avoidance as a Moderator of the Relationship between Perceived Service Quality and Customer Satisfaction.

Published in:

Journal of Service Research, 2008, v. 11, n. 1, p. 63, doi. 10.1177/1094670508319093

By:

Reimann, Martin;
Lünemann, Ulrich F.;
Chase, Richard B.

Publication type:

Article

Personal involvement is related to increased search motivation and associated with activity in left BA44-a pilot study.

Published in:

Frontiers in Human Neuroscience, 2015, v. 9, p. 1, doi. 10.3389/fnhum.2015.00144

By:

Schaefer, Michael;
Rumpel, Franziska;
Sadrieh, Abdolkarim;
Reimann, Martin;
Denke, Claudia

Publication type:

Article

When Does International Marketing Standardization Matter to Firm Performance?

Published in:

Journal of International Marketing, 2009, v. 17, n. 4, p. 24, doi. 10.1509/jimk.17.4.24

By:

Schilke, Oliver;
Reimann, Martin;
Thomas, Jacquelyn S

Publication type:

Article

Rigidity of H–type groups.

Published in:

Mathematische Zeitschrift, 2001, v. 237, n. 4, p. 697, doi. 10.1007/PL00004887

By:

Reimann, Hans Martin

Publication type:

Article

Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data.

Published in:

Frontiers in Psychology, 2020, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2020.550204

By:

Cao, C. Clark;
Reimann, Martin

Publication type:

Article

Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice.

Published in:

PLoS ONE, 2017, v. 12, n. 1, p. 1, doi. 10.1371/journal.pone.0169638

By:

Reimann, Martin;
Lane, Kristen

Publication type:

Article

Curiosity Tempts Indulgence.

Published in:

Journal of Consumer Research, 2019, v. 45, n. 6, p. 1194, doi. 10.1093/jcr/ucy055

By:

Wiggin, Kyra L;
Reimann, Martin;
Jain, Shailendra P

Publication type:

Article

Brand-Aid.

Published in:

Journal of Consumer Research, 2017, v. 44, n. 3, p. 673, doi. 10.1093/jcr/ucx058

By:

REIMANN, MARTIN;
NUÑEZ, SANDRA;
CASTAÑO, RAQUEL

Publication type:

Article

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice.

Published in:

Marketing Letters, 2012, v. 23, n. 3, p. 745, doi. 10.1007/s11002-012-9176-3

By:

Reimann, Martin;
Castaño, Raquel;
Zaichkowsky, Judith;
Bechara, Antoine

Publication type:

Article

Coolness: Identifying What Makes People, Products, and Brands Cool.

Published in:

Advances in Consumer Research, 2020, v. 48, p. 1048

By:

Warren, Caleb;
Reimann, Martin

Publication type:

Article

The Positive and Negative Effects of Brand Transgressions on Brand Relationships.

Published in:

Advances in Consumer Research, 2018, v. 46, p. 170

By:

Lopez, Alberto;
Reimann, Martin;
Castaño, Raquel

Publication type:

Article

New Insights on the Role of Aesthetics in Consumer Behavior.

Published in:

2017

By:

Reimann, Martin;
Cao, C. Clark

Publication type:

Abstract

What You Smell is What You See? The Effect of Ambient Scent on Stimulus Ambiguity in Product Aesthetics.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 765

By:

Wu, Xiaoxuan (Farrah);
Reimann, Martin;
Morrin, Maureen (Mimi);
Dimoka, Angelika

Publication type:

Article

My Curiosity Can Resist Anything but Temptation: The Incidental Effects of Curiosity on Inhibiting Self-Control.

Published in:

2014

By:

Wiggin, Kyra L.;
Jain, Shailendra P.;
Reimann, Martin

Publication type:

Abstract

Save Dessert for Last? The Effect of Food Presentation Order on Food Choice and Caloric Intake.

Published in:

2014

By:

Flores, David;
Reimann, Martin;
Castaño, Raquel

Publication type:

Abstract

Transformative Consumer Neuroscience.

Published in:

2013

By:

Reimann, Martin

Publication type:

Abstract

Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives.

Published in:

2011

By:

Reimann, Martin;
Ackerman, Josh;
Castano, Raquel;
Garg, Nitika;
Kreuzbauer, Robert;
Labroo, Aparna A.;
Angela Y. Lee;
Spike W. S. Lee;
Malter, Alan J.;
Morrin, Maureen;
Nenkov, Gergana Y.;
Nielsen, Jesper H.;
Perez, Maria;
Pol, Gratiana;
Rosa, José Antonio;
Carolyn Yoon;
Zaichkowsky, Judith;
Chen-Bo Zhong

Publication type:

Proceeding

Psychological and Neurophysiological Investigations of Close Consumer-Brand Relationships.

Published in:

2011

By:

Reimann, Martin;
Castaño, Raquel;
Zaichkowsky, Judith;
Bechara, Antoine

Publication type:

Abstract

Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study.

Published in:

2011

By:

Reimann, Martin;
MacInnis, Deborah;
Bechara, Antoine;
Nenkov, Gergana Y.;
Morrin, Maureen

Publication type:

Abstract

What Really Matters When Differentiating: A Neuroscientific Approach.

Published in:

Advances in Consumer Research, 2009, v. 36, p. 951

By:

Reimann, Martin;
Neuhaus, Carolin;
Enke, Margit;
Bender, Thomas;
Weber, Bernd

Publication type:

Article

Functional magnetic resonance imaging in consumer research: A review and application.

Published in:

Psychology & Marketing, 2011, v. 28, n. 6, p. 608, doi. 10.1002/mar.20403

By:

Reimann, Martin;
Schilke, Oliver;
Weber, Bernd;
Neuhaus, Carolin;
Zaichkowsky, Judith

Publication type:

Article

What Drives Key Informant Accuracy?

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 594, doi. 10.1509/jmr.09.0174

By:

Homburg, Christian;
Klarmann, Martin;
Reimann, Martin;
Schilke, Oliver

Publication type:

Article