SURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS.
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- Marketing Education Review, 2021, v. 31, n. 2, p. 76, doi. 10.1080/10528008.2021.1871848
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- Article
Works by Rawal, Monika
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Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention.
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- Journal of Global Scholars of Marketing Science, 2025, v. 35, n. 1, p. 41, doi. 10.1080/21639159.2024.2397586
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- Article
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EMPATHY FOR EMOTIONAL ADVERTISEMENTS ON SOCIAL NETWORKING SITES: THE ROLE OF SOCIAL IDENTITY.
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- Marketing Management Journal, 2017, v. 27, n. 2, p. 88
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