Works by Ratneshwar, S.

Results: 40

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness.

Published in:

Journal of Promotion Management, 2016, v. 22, n. 3, p. 443, doi. 10.1080/10496491.2016.1154924

By:

Mohanty, Praggyan (Pam);
Ratneshwar, S.

Publication type:

Article

Consumer Perceptions of Product Variants Positioned on Atypical Attributes.

Published in:

Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 22, doi. 10.1177/0092070302238600

By:

Desai, Kalpesh Kaushik;
Ratneshwar, S.

Publication type:

Article

Timestyle and Leisure Decisions.

Published in:

Journal of Leisure Research, 2001, v. 33, n. 4, p. 396, doi. 10.1080/00222216.2001.11949951

By:

Cotte, June;
Ratneshwar, S.

Publication type:

Article

The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 333, doi. 10.1086/422112

By:

Cotte, June;
Ratneshwar, S.;
Mick, David Glen

Publication type:

Article

Goal-Derived Categories and the Antecedents of Across-Category Consideration.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 3, p. 240, doi. 10.1086/209480

By:

Ratneshwar, S.;
Pechmann, Cornelia;
Shocker, Allan D.

Publication type:

Article

The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke.

Published in:

Journal of Consumer Research, 1994, v. 21, n. 2, p. 236, doi. 10.1086/209395

By:

Pechmann, Cornelia;
Ratneshwar, S.

Publication type:

Article

Consumer Covariation Judgments: Theory or Data Driven?

Published in:

Journal of Consumer Research, 1992, v. 19, n. 3, p. 373, doi. 10.1086/209308

By:

Pechmann, Cornelia;
Ratneshwar, S.

Publication type:

Article

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248

By:

Pechmann, Cornelia;
Ratneshwar, S.

Publication type:

Article

Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 1, p. 52, doi. 10.1086/209240

By:

Ratneshwar, S.;
Chaiken, Shelly

Publication type:

Article

Why Narrative Ads Work: An Integrated Process Explanation.

Published in:

Journal of Advertising, 2017, v. 46, n. 2, p. 283, doi. 10.1080/00913367.2016.1268984

By:

Kim, Eunjin (Anna);
Ratneshwar, S.;
Thorson, Esther

Publication type:

Article

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999).

Published in:

Journal of Advertising, 2016, v. 45, n. 1, p. 130, doi. 10.1080/00913367.2015.1089427

By:

Kwon, Eunseon (Penny);
Ratneshwar, S.;
Kim, Eunjin (Anna)

Publication type:

Article

Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising.

Published in:

Journal of Advertising, 2015, v. 44, n. 3, p. 232, doi. 10.1080/00913367.2014.967424

By:

Mohanty, Praggyan (Pam);
Ratneshwar, S.

Publication type:

Article

Effects of Different Types of Schematic Support on Item and Associative Memory for Brands in Older Consumers.

Published in:

2013

By:

Mohanty, Praggyan (Pam);
Ratneshwar, S.;
Naveh-Benjamin, Moshe

Publication type:

Abstract

What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks.

Published in:

2013

By:

Chowdhury, Tilottama G.;
Micu, Camelia;
Ratneshwar, S.;
Eunjin Kim

Publication type:

Abstract

Improving Associative and Item Memory for Brands Among Elderly Consumers.

Published in:

2012

By:

(Pam) Mohanty, Praggyan;
(Ratti) Ratneshwar, S.;
Naveh-Benjamin, Moshe

Publication type:

Abstract

Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 321

By:

Desai, Kalpesh;
Singh, Vishal;
Gauri, Dinesh;
Ratneshwar, S.

Publication type:

Article

Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another.

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 206

By:

Ying Jiang;
Coulter, Robin;
Ratneshwar, S.

Publication type:

Article

Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories.

Published in:

2001

By:

Moore, Melissa;
Ratneshwar, S.

Publication type:

Abstract

Does It Make Sense to Use Scents to Enhance Brand Memory?

Published in:

2001

By:

Morrin, Maureen;
Ratneshwar, S.

Publication type:

Abstract

Influencing Categorization and Category Boundaries: The Role of Marketing Variables.

Published in:

1999

By:

Ratneshwar, S.

Publication type:

Proceeding

Consumer Decisions on Discretionary Time: A Sociocognitive Perspective.

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 268

By:

Cone, June;
Ratneshwar, S.

Publication type:

Article

Special Session Summary New Directions in Exploring the Interface of Consumer Cognition and Motivation.

Published in:

1995

By:

Ratneshwar, S.

Publication type:

Conference Paper/Materials

The Effects of Ambiguity on Consumer Information Processing: What, When, Why, and How Summary of Papers Presented at Session 5.5.

Published in:

1993

By:

Ratneshwar, S.

Publication type:

Proceeding

The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 116

By:

Dawar, Niraj;
Ratneshwar, S.;
Sawyer, Alan G.

Publication type:

Article

Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 547

By:

Ratneshwar, S.;
Mick, David Glen;
Reitinger, Gail

Publication type:

Article

The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives.

Published in:

Advances in Consumer Research, 1988, v. 15, n. 1, p. 280

By:

Ratneshwar, S.;
Shocker, Allan D.

Publication type:

Article

The role of exploratory buying behavior tendencies in choices made for others

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 517, doi. 10.1016/j.jcps.2009.05.003

By:

Chowdhury, Tilottama G.;
Ratneshwar, S.;
Desai, Kalpesh Kaushik

Publication type:

Article

Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 341, doi. 10.1016/S1057-7408(16)30085-7

By:

Ziamou, Paschalina (Lilia);
Ratneshwar, S.

Publication type:

Article

The appropriateness of different modes of strategy from a product-market perspective.

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 5, p. 442, doi. 10.1080/0965254X.2014.885988

By:

Chowdhury, Tilottama G.;
Madhavaram, Sreedhar;
Ratneshwar, S.;
Standifer, Rhetta

Publication type:

Article

Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour.

Published in:

Journal of Strategic Marketing, 1999, v. 7, n. 3, p. 191, doi. 10.1080/096525499346422

By:

Ratneshwar, S.;
Shocker, Allan D.;
Cotte, June;
Srivastava, Rajendra K.

Publication type:

Article

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages.

Published in:

Psychology & Marketing, 2015, v. 32, n. 9, p. 920, doi. 10.1002/mar.20827

By:

Ghosh Chowdhury, Tilottama;
Micu, Camelia;
Ratneshwar, S.;
Kim, Eunjin (Anna)

Publication type:

Article

Does It Make Sense to Use Scents to Enhance Brand Memory?

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 1, p. 10, doi. 10.1509/jmkr.40.1.10.19128

By:

MORRIN, MAUREEN;
RATNESHWAR, S.

Publication type:

Article

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

Published in:

Journal of Marketing, 2003, v. 67, n. 2, p. 49, doi. 10.1509/jmkg.67.2.49.18606

By:

Ziamou, Paschalina (Lilia);
Ratneshwar, S.

Publication type:

Article

Does it pay to beat around the bush? The case of the obfuscating salesperson.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 596, doi. 10.1016/j.jcps.2015.01.010

By:

Bickart, Barbara;
Morrin, Maureen;
Ratneshwar, S.

Publication type:

Article

Consumers' Social Media Advocacy Behaviors Regarding Luxury Brands: An Explanatory Framework.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 1, p. 13, doi. 10.1080/15252019.2017.1315321

By:

Kwon, Eunseon (Penny);
Ratneshwar, S.;
Thorson, Esther

Publication type:

Article

Attention to social comparison information and brand avoidance behaviors.

Published in:

Marketing Letters, 2016, v. 27, n. 2, p. 259, doi. 10.1007/s11002-014-9333-y

By:

Kim, Eunjin (Anna);
Ratneshwar, S.;
Roesler, Erin;
Chowdhury, Tilottama

Publication type:

Article

The time-harried shopper: Exploring the differences between maximizers and satisficers.

Published in:

Marketing Letters, 2009, v. 20, n. 2, p. 155, doi. 10.1007/s11002-008-9063-0

By:

Chowdhury, Tilottama;
Ratneshwar, S.;
Mohanty, Praggyan

Publication type:

Article

Multiple-Category Decision-Making: Review and Synthesis.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174

By:

Russell, Gary J.;
Ratneshwar, S.;
Shocker, Allan D.;
Bell, David;
Bodapati, Anand;
Degeratu, Alex;
Hildebrandt, Lutz;
Namwoon Kim;
Ramaswami, S.;
Shankar, Venkatash H.

Publication type:

Article

Substitution in Use and the Role of Usage Context in Product Category Structures.

Published in:

Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864

By:

Ratneshwar, S.;
Shocker, Allan D.

Publication type:

Article

Pleasure or utility? Time planning style and Web usage behaviors.

Published in:

Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 45, doi. 10.1002/dir.20055

By:

Cotte, June;
Chowdhury, Tilottama G.;
Ratneshwar, S.;
Ricci, Lisa M.

Publication type:

Article