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Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 49, doi. 10.1509/jmkg.67.2.49.18606
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- Article
Attention to social comparison information and brand avoidance behaviors.
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- Marketing Letters, 2016, v. 27, n. 2, p. 259, doi. 10.1007/s11002-014-9333-y
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- Publication type:
- Article
The time-harried shopper: Exploring the differences between maximizers and satisficers.
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- Marketing Letters, 2009, v. 20, n. 2, p. 155, doi. 10.1007/s11002-008-9063-0
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- Publication type:
- Article
Multiple-Category Decision-Making: Review and Synthesis.
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- Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174
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- Publication type:
- Article
Pleasure or utility? Time planning style and Web usage behaviors.
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- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 45, doi. 10.1002/dir.20055
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- Article
Does It Make Sense to Use Scents to Enhance Brand Memory?
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 1, p. 10, doi. 10.1509/jmkr.40.1.10.19128
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- Publication type:
- Article
Substitution in Use and the Role of Usage Context in Product Category Structures.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864
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- Publication type:
- Article
The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 333, doi. 10.1086/422112
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- Publication type:
- Article
Goal-Derived Categories and the Antecedents of Across-Category Consideration.
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- Journal of Consumer Research, 1996, v. 23, n. 3, p. 240, doi. 10.1086/209480
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- Publication type:
- Article
The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke.
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- Journal of Consumer Research, 1994, v. 21, n. 2, p. 236, doi. 10.1086/209395
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- Publication type:
- Article
Consumer Covariation Judgments: Theory or Data Driven?
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- Journal of Consumer Research, 1992, v. 19, n. 3, p. 373, doi. 10.1086/209308
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- Publication type:
- Article
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248
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- Publication type:
- Article
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 1, p. 52, doi. 10.1086/209240
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- Publication type:
- Article
Effects of Different Types of Schematic Support on Item and Associative Memory for Brands in Older Consumers.
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- 2013
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- Publication type:
- Abstract
What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks.
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- 2013
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- Publication type:
- Abstract
Improving Associative and Item Memory for Brands Among Elderly Consumers.
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- 2012
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- Publication type:
- Abstract
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency.
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- Advances in Consumer Research, 2006, v. 33, n. 1, p. 321
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- Publication type:
- Article
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another.
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- Advances in Consumer Research, 2005, v. 32, n. 1, p. 206
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- Publication type:
- Article
Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories.
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- 2001
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- Publication type:
- Abstract
Does It Make Sense to Use Scents to Enhance Brand Memory?
- Published in:
- 2001
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- Publication type:
- Abstract
Influencing Categorization and Category Boundaries: The Role of Marketing Variables.
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- 1999
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- Publication type:
- Proceeding
Consumer Decisions on Discretionary Time: A Sociocognitive Perspective.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 268
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- Publication type:
- Article
Special Session Summary New Directions in Exploring the Interface of Consumer Cognition and Motivation.
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- 1995
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- Publication type:
- Proceeding
The Effects of Ambiguity on Consumer Information Processing: What, When, Why, and How Summary of Papers Presented at Session 5.5.
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- 1993
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- Publication type:
- Proceeding
The Use of Multiple Methods to Explore Three-Way Person, Brand and Usage Context Interactions.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 116
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- Publication type:
- Article
Selective Attention in Consumer Information Processing: The Role of Chronically Accessible Attributes.
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- Advances in Consumer Research, 1990, v. 17, n. 1, p. 547
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- Publication type:
- Article
The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives.
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- Advances in Consumer Research, 1988, v. 15, n. 1, p. 280
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- Publication type:
- Article
Does it pay to beat around the bush? The case of the obfuscating salesperson.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 596, doi. 10.1016/j.jcps.2015.01.010
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- Publication type:
- Article
The role of exploratory buying behavior tendencies in choices made for others
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 3, p. 517, doi. 10.1016/j.jcps.2009.05.003
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- Publication type:
- Article
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 341, doi. 10.1016/S1057-7408(16)30085-7
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- Publication type:
- Article
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 9, p. 920, doi. 10.1002/mar.20827
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- Publication type:
- Article
Consumer Perceptions of Product Variants Positioned on Atypical Attributes.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 22, doi. 10.1177/0092070302238600
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- Publication type:
- Article