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  • 18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1959
    By:
    • Meissner, Frank;
    • Lazer, William;
    • Rennick, Dan;
    • Grubb, Kenneth A.;
    • Smolan, Marvin;
    • Hollander, Stanley C.;
    • Mertes, John E.;
    • Rathmell, J. M.;
    • Brossy, Jr., F. A.
    Publication type:
    Abstract

  • 16. MERCHANDISING.

    Published in:
    1959
    By:
    • Rathmell, J. M.;
    • Mertes, John E.;
    • Lazer, William;
    • Wright, John S.;
    • Fisk, George;
    • Hollander, Stanley C.;
    • Meissner, Frank
    Publication type:
    Abstract

  • 20. SALES MANAGEMENT AND SELLING.

    Published in:
    1959
    By:
    • Shaw, Steven J.;
    • Lazer, William;
    • Rathmell, J. M.;
    • Mertes, John E.;
    • Clewett, Robert L.;
    • McCusker, Janet K.;
    • Dowd, Laurence P.;
    • Meissner, Frank
    Publication type:
    Abstract

  • 14. MARKETING MANAGEMENT.

    Published in:
    1959
    By:
    • Lazer, William;
    • Rennick, Dan;
    • McCusker, Janet K.;
    • Hollander, Stanley C.;
    • Mertes, John E.;
    • Rathmell, J. M.;
    • Clewett, Robert L.
    Publication type:
    Abstract

  • 10. FOREIGN MARKETING.

    Published in:
    1959
    By:
    • Lazer, William;
    • Hollander, Stanley C.;
    • Codner, Bernard;
    • Rathmell, J. M.;
    • Mertes, John E.;
    • Enfeur, Paul;
    • Dowd, Laurence P.;
    • Wright, John S.
    Publication type:
    Abstract

  • 4. BUYING AND PURCHASING.

    Published in:
    1959
    By:
    • Rathmell, J. M.;
    • Lazer, William
    Publication type:
    Abstract

  • 20. SALES MANAGEMENT AND SELLING.

    Published in:
    1959
    By:
    • Rathmell, J. M.;
    • Shaw, Steven J.
    Publication type:
    Abstract

  • 19. RETAILING.

    Published in:
    1959
    By:
    • Lazer, William;
    • Wright, John S.;
    • Rathmell, J. M.;
    • Meissner, Frank;
    • Hollander, Stanley C.;
    • Thek, Robert R.;
    • Rennick, Dan;
    • Arnay, Oscar P.
    Publication type:
    Abstract

  • 18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1959
    By:
    • Meyer, Robert E.;
    • Meissner, Frank;
    • Hollander, Stanley C.;
    • Rathmell, J. M.;
    • Fisk, George;
    • Mertes, John E.;
    • Wright, John S.;
    • Rennick, Dan
    Publication type:
    Abstract

  • 14. MARKETING MANAGEMENT.

    Published in:
    1959
    By:
    • Hollander, Stanley C.;
    • Lazer, William;
    • Shaw, Steven J.;
    • Rathmell, J. M.;
    • Mertes, John E.
    Publication type:
    Abstract

  • 16. MERCHANDISING.

    Published in:
    1959
    By:
    • Savage, Job K.;
    • Mertes, John E.;
    • Wright, John S.;
    • Lazer, William;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 10. FOREIGN MARKETING.

    Published in:
    1959
    By:
    • Arnay, Oscar P.;
    • Meissner, Frank;
    • Lazer, William;
    • Shaw, Steven J.;
    • Rathmell, J. M.;
    • Dowd, Laurence P.;
    • Codner, Bernard
    Publication type:
    Abstract

  • 9. FORECASTING.

    Published in:
    1959
    By:
    • Hollander, Stanley C.;
    • Lazer, William;
    • Rathmell, J. M.;
    • Rennick, Dan
    Publication type:
    Abstract

  • 6. CONSUMER ANALYSIS.

    Published in:
    1959
    By:
    • Hollander, Stanley C.;
    • Lazer, William;
    • Rathmell, J. M.;
    • Wright, John S.
    Publication type:
    Abstract

  • 26. STATISTICAL DATA.

    Published in:
    1959
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 33. UNCLASSIFIED.

    Published in:
    1959
    By:
    • Rathmell, J. M.;
    • Lazer, William;
    • Savage, Job K.
    Publication type:
    Abstract

  • 14. MANAGERIAL CONTROL.

    Published in:
    1959
    By:
    • Renmck, Dan;
    • Savage, Job K.;
    • Clewett, Robert L.;
    • Lazer, William;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 17. MERCHANDISING.

    Published in:
    1959
    By:
    • Savage, Job K.;
    • Rathmell, J. M.;
    • Wright, John S.
    Publication type:
    Abstract

  • 21. RETAILING.

    Published in:
    1959
    By:
    • Wright, John S.;
    • Rathmell, J. M.;
    • Lazer, William;
    • Renmck, Dan
    Publication type:
    Abstract

  • 29. THEORY OF MARKETING.

    Published in:
    1958
    By:
    • Lazer, William;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 24. SALES AND ECONOMIC FORECASTS.

    Published in:
    1958
    By:
    • Hollander, Stanley C.;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 23. SALES MANAGEMENT.

    Published in:
    1958
    By:
    • Lazer, William;
    • McCusker, Janet K.;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 21. RETAILING.

    Published in:
    1958
    By:
    • Lazer, William;
    • Rathmell, J. M.;
    • Wright, John S.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 20. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Fisk, George;
    • Lazer, William;
    • Shaw, Steven J.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 1. ADVERTISING.

    Published in:
    1958
    By:
    • Rennick, Dan;
    • Lazer, William;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 11. GOVERNMENT REGULATION.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Lazer, William;
    • McCusker, Janet K.
    Publication type:
    Abstract

  • 23. SALES MANAGEMENT.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Lazer, William;
    • McCusker, Janet K.
    Publication type:
    Abstract

  • 33. UNCLASSIFIED.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Cole, Robert H.
    Publication type:
    Abstract

  • 26. STATISTICAL DATA.

    Published in:
    1958
    By:
    • Uleman, T.;
    • Rathmell, J. M.;
    • Grubb, Kenneth A.
    Publication type:
    Abstract

  • 21. RETAILING.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Wright, John S.;
    • Lazer, William;
    • Rennick, Dan
    Publication type:
    Abstract

  • 27. STORAGE AND PACKAGING.

    Published in:
    1958
    By:
    • Wright, John S.;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 20. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1958
    By:
    • Lazer, William;
    • Rennick, Dan;
    • Clewett, Robert L.;
    • Grubb, Kenneth A.;
    • Shaw, Steven J.;
    • Uleman, T.;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 18. PRICES AND PRICE POLICIES.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Rennick, Dan;
    • Clewett, Robert L.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 6. COSTS AND EFFICIENCY.

    Published in:
    1958
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 9. FOREIGN MARKETING.

    Published in:
    1958
    By:
    • Dowd, Laurence P.;
    • Savage, Job K.;
    • Rathmell, J. M.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 7. CUSTOMER ANALYSIS.

    Published in:
    1958
    By:
    • Grubb, Kenneth A.;
    • Kelley, Eugene J.;
    • Hollander, Stanley C.;
    • Rathmell, J. M.;
    • Rennick, Dan
    Publication type:
    Abstract

  • 29. THEORY OF MARKETING.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Lazer, William
    Publication type:
    Abstract

  • 16. MARKETING OF SPECIFIC GOODS AND SERVICES.

    Published in:
    1958
    By:
    • Savage, Job K.;
    • Copulsky, William;
    • Rathmell, J. M.;
    • Grubb, Kenneth A.
    Publication type:
    Abstract

  • 21. RETAILING.

    Published in:
    1958
    By:
    • Lazer, William;
    • Kelley, Eugene J.;
    • Rathmell, J. M.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 20. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1958
    By:
    • Kelley, Eugene J.;
    • Lazer, William;
    • Copulsky, William;
    • Rathmell, J. M.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 18. PRICES AND PRICE POLICIES.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Hollander, Stanley C.
    Publication type:
    Abstract

  • 23. SALES MANAGEMENT.

    Published in:
    1958
    By:
    • Rathmell, J. M.;
    • Copulsky, William
    Publication type:
    Abstract

  • 14. MANAGERIAL CONTROL.

    Published in:
    1958
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 27. STORAGE AND PACKAGING.

    Published in:
    1957
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 15. MANAGERIAL ORGANIZATION OF MARKETING ACTIVITIES.

    Published in:
    1957
    By:
    • Enfeur, Paul;
    • Rathmell, J. M.;
    • Kelley, Eugene. J.
    Publication type:
    Abstract

  • 29. THEORY AND MARKETING.

    Published in:
    1957
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 14. MANAGERIAL CONTROL.

    Published in:
    1957
    By:
    • Rathmell, J. M.;
    • Hollander, Stanley C.;
    • Meyer, Robert E.;
    • Lazer, William
    Publication type:
    Abstract

  • 23. SALES MANAGEMENT.

    Published in:
    1957
    By:
    • Rathmell, J. M.;
    • Hand, Richard J.;
    • Copulsky, William;
    • Lazer, William
    Publication type:
    Abstract

  • 7. CUSTOMER ANALYSIS.

    Published in:
    1957
    By:
    • Hand, Richard J.;
    • Rathmell, J. M.
    Publication type:
    Abstract

  • 28. TEACHING OF MARKETING.

    Published in:
    1957
    By:
    • Rathmell, J. M.
    Publication type:
    Abstract