It is not just a name: Effects of proper name for high‐quality versus low‐quality brands.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 7, p. 1388, doi. 10.1002/mar.21811
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- Publication type:
- Article
Works matching AU Rathee, Shelly
Results: 8
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The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory.
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- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 204, doi. 10.1080/13527266.2023.2227646
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- Publication type:
- Article
3
The Female Consumer Response Implications of Male Dominance in a Product's Online Community.
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- Journal of Interactive Marketing, 2025, v. 60, n. 2, p. 216, doi. 10.1177/10949968241283809
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- Publication type:
- Article
4
Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India.
- Published in:
- Management Science, 2023, v. 69, n. 2, p. 1180, doi. 10.1287/mnsc.2022.4389
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- Publication type:
- Article
5
Algorithms propagate gender bias in the marketplace—with consumers' cooperation.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 4, p. 621, doi. 10.1002/jcpy.1351
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- Publication type:
- Article
6
Introduction to the special issue on the role of sustainability in advertising.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 1, p. 1, doi. 10.1080/02650487.2023.2290857
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- Publication type:
- Article
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Sustainability advertising: literature review and framework for future research.
- Published in:
- 2024
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- Publication type:
- Literature Review
8
The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers.
- Published in:
- International Journal of Advertising, 2023, v. 42, n. 7, p. 1150, doi. 10.1080/02650487.2022.2084265
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- Publication type:
- Article