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Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002
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- Article
The Role of Marketing in Digital Business Platforms.
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- Journal of Interactive Marketing, 2020, v. 51, p. 72, doi. 10.1016/j.intmar.2020.04.006
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- Article
The Total Product Design Concept and an Application to the Auto Market The Total Product Design Concept and an Application to the Auto Market.
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- Journal of Product Innovation Management, 2012, v. 29, p. 3, doi. 10.1111/j.1540-5885.2012.00958.x
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- Article
The Impact of New Media on Customer Relationships.
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- Journal of Service Research, 2010, v. 13, n. 3, p. 311, doi. 10.1177/1094670510375460
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- Article
The role of idiosyncratic attribute evaluation in mass customization
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 3, p. 369, doi. 10.1016/j.jcps.2010.04.003
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- Article
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations.
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- Information Systems Research, 2009, v. 20, n. 4, p. 527, doi. 10.1287/isre.1080.0198
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- Article
A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 49, doi. 10.1016/j.intmar.2008.10.006
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- Article
Editor-in-Chief Search Committee Report: The Digital Future Is Now.
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- Marketing Science, 2008, v. 27, n. 1, p. 1, doi. 10.1287/mksc.1070.0344
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- Article
Optimizing Variety in Mass Customization: A Theoretical Perspective.
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- 2007
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- Abstract
Choice in Interactive Environments.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 309, doi. 10.1007/s11002-005-5894-0
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- Article
Opportunities and challenges in multichannel marketing: An introduction to the special issue.
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- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 5, doi. 10.1002/dir.20037
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- Article
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.
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- Information Systems Research, 2004, v. 15, n. 3, p. 216, doi. 10.1287/isre.1040.0026
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- Article
First in, First out? The Effects of Network Externalities on Pioneer Survival.
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- Journal of Marketing, 2004, v. 68, n. 1, p. 41, doi. 10.1509/jmkg.68.1.41.24026
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- Article
A Fuzzy Set Model of Search and Consideration with an Application to an Online Market.
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- Marketing Science, 2003, v. 22, n. 3, p. 411, doi. 10.1287/mksc.22.3.411.17738
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- Article
Technological Opportunism and Radical Technology Adoption: An Application to E-Business.
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- Journal of Marketing, 2002, v. 66, n. 3, p. 47, doi. 10.1509/jmkg.66.3.47.18508
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- Article
The Marketing Engineering Imperative: Introduction to the Special Issue.
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- Interfaces, 2001, v. 31, n. 3, p. S1, doi. 10.1287/inte.31.3s.1.9679
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- Article
CUSTOMERIZATION: THE NEXT REVOLUTION IN MASS CUSTOMIZATION.
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- Journal of Interactive Marketing, 2001, v. 15, n. 1, p. 13, doi. 10.1002/1520-6653(200124)15:1<13::AID-DIR1001>3.0.CO;2-#
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- Article
Using computers to realize joint gains in negotiations: Toward an `electronic bargaining table.'
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- Management Science, 1997, v. 43, n. 8, p. 1147, doi. 10.1287/mnsc.43.8.1147
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- Article
Choice in Computer-Mediated Environments.
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- Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094
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- Article
Software Tools for New Product Development.
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- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 177, doi. 10.2307/3152074
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- Article
Equity Estimation and Assessing Market Response: A Rejoinder.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 4, p. 480, doi. 10.2307/3152183
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- Article
Reviews and Communications.
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- Journal of Macromarketing, 1994, v. 14, n. 2, p. 83, doi. 10.1177/027614679401400212
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- Article
Response Function Estimation Using the Equity Estimator.
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- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 72, doi. 10.2307/3172727
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- Article
AN INTEGRATION MODEL-BASED APPROACH FOR SALES FORCE STRUCTURING.
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- Marketing Science, 1990, v. 9, n. 4, p. 279, doi. 10.1287/mksc.9.4.279
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- Article
A KNOWLEDGE-BASED SYSTEM FOR ADVERTISING DESIGN.
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- Marketing Science, 1990, v. 9, n. 3, p. 212, doi. 10.1287/mksc.9.3.212
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- Article
Developing Marketing Expert Systems: An Application to International Negotiations.
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- Journal of Marketing, 1989, v. 53, n. 4, p. 24, doi. 10.1177/002224298905300402
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- Article
THE EQUITY ESTIMATOR FOR MARKETING RESEARCH.
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- Marketing Science, 1987, v. 6, n. 4, p. 336, doi. 10.1287/mksc.6.4.336
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- Article
Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context.
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- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 101, doi. 10.2307/3151657
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- Article