Évaluation de l’impact des stratégies de parrainage et co-marquage : une netnographie des réseaux sociaux.
- Published in:
- Recherches en Sciences de Gestion, 2019, n. 131, p. 89, doi. 10.3917/resg.131.0089
- By:
- Publication type:
- Article
Works by ROBINOT, Elisabeth
Results: 16
1
2
PERFORMANCE ET SATISFACTION: UNE RELATION BIEN MOINS SIMPLE QU'ELLE N'Y PARAIT. LE CAS DE L'HÔTELLERIE.
- Published in:
- Revue Française du Marketing, 2016, n. 255, p. 55
- By:
- Publication type:
- Article
3
Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?
- Published in:
- Journal of Promotion Management, 2023, v. 29, n. 2, p. 157, doi. 10.1080/10496491.2022.2143982
- By:
- Publication type:
- Article
4
Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12274, doi. 10.3390/su151612274
- By:
- Publication type:
- Article
5
Improving ESG Scores with Sustainability Concepts.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 20, p. N.PAG, doi. 10.3390/su142013154
- By:
- Publication type:
- Article
6
Allons-nous vers une société plus responsable grâce à la pandémie de Covid-19 ?
- Published in:
- Natures Sciences Sociétés, 2021, v. 29, n. 4, p. 479, doi. 10.1051/nss/2022005
- By:
- Publication type:
- Article
7
«Let's Go Deep into the Game to Save Our Planet!» How an Immersive and Educational Video Game Reduces Psychological Distance and Raises Awareness.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 10, p. 5774, doi. 10.3390/su14105774
- By:
- Publication type:
- Article
8
Jingle bells or 'green' bells? The impact of socially responsible consumption principles upon consumer behaviour at Christmas time.
- Published in:
- International Journal of Consumer Studies, 2017, v. 41, n. 6, p. 605, doi. 10.1111/ijcs.12373
- By:
- Publication type:
- Article
9
Obsolescence perçue, décision de renouveler et destinée des produits : le cas du téléphone portable.
- Published in:
- Décisions Marketing, 2016, n. 81, p. 41, doi. 10.7193/DM.081.41.59
- By:
- Publication type:
- Article
10
FLOCON OU CHAMOIS D'OR ? MESURER LA PERFORMANCE MARKETING D'UN SERVICE TOURISTIQUE Le cas des stations de ski françaises.
- Published in:
- Décisions Marketing, 2011, n. 64, p. 59, doi. 10.7193/dm.064.59.68
- By:
- Publication type:
- Article
11
Femvertising or femwashing? Women's perceptions of authenticity.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 4, p. 933, doi. 10.1002/cb.2020
- By:
- Publication type:
- Article
12
How #Flygskam Helped to Redefine the Environmental Sensitivity Concept.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 160
- By:
- Publication type:
- Article
13
La communication de la philanthropie corporative en tant que stratégie de légitimation: une étude du domaine hôtelier.
- Published in:
- Revue Management et Avenir, 2022, n. 128, p. 15, doi. 10.3917/mav.128.0015
- By:
- Publication type:
- Article
14
Les transferts de valeurs éco-responsables de l'événement aux parties prenantes sont-ils perçus par les touristes?
- Published in:
- Revue Management et Avenir, 2017, n. 96, p. 143, doi. 10.3917/mav.096.0143
- By:
- Publication type:
- Article
15
Démarches environnementales, source de performance ?
- Published in:
- Revue Française de Gestion, 2016, v. 42, n. 260, p. 127, doi. 10.3166/rfg.2016.00078
- By:
- Publication type:
- Article
16
Car use in ski resort: the moderating role of perceived lack of facilities.
- Published in:
- European Journal of Tourism Research, 2015, v. 11, p. 5, doi. 10.54055/ejtr.v11i.191
- By:
- Publication type:
- Article