Stereotyping Effects on Consumers' Evaluation of Advertising: Impact of Racial Differences Between Actors and Viewers.
- Published in:
- Psychology & Marketing, 1990, v. 7, n. 2, p. 135, doi. 10.1002/mar.4220070205
- By:
- Publication type:
- Article
Works by Qualls, William J.
Results: 20
1
2
Middle-Class Black Consumers and Intensity of Ethnic Identification.
- Published in:
- Psychology & Marketing, 1989, v. 6, n. 4, p. 263, doi. 10.1002/mar.4220060404
- By:
- Publication type:
- Article
3
Standardization Alliance Networks, Standard‐Setting Influence, and New Product Outcomes*.
- Published in:
- Journal of Product Innovation Management, 2020, v. 37, n. 2, p. 138, doi. 10.1111/jpim.12520
- By:
- Publication type:
- Article
4
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 228, doi. 10.1111/j.1540-5885.2012.00962.x
- By:
- Publication type:
- Article
5
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 623, doi. 10.1111/j.1540-5885.2011.00833.x
- By:
- Publication type:
- Article
6
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 2, p. 236, doi. 10.1111/j.1540-5885.2010.00794.x
- By:
- Publication type:
- Article
7
On the Effects of Dispositional and Situational Variables on the Motivation of Industrial Buyers.
- Published in:
- Journal of Business-to-Business Marketing, 1996, v. 3, n. 1, p. 5, doi. 10.1300/J033v03n01_02
- By:
- Publication type:
- Article
8
Do Multiple Source Appeals Enhance the Confidence Level of Message Recipients?
- Published in:
- Applied Psychology: An International Review, 1989, v. 38, n. 3, p. 237, doi. 10.1111/j.1464-0597.1989.tb01255.x
- By:
- Publication type:
- Article
9
Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 179, doi. 10.2307/3172604
- By:
- Publication type:
- Article
10
Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices.
- Published in:
- Journal of Public Policy & Marketing, 1995, v. 14, n. 2, p. 225
- By:
- Publication type:
- Article
11
Measuring Conflict in Household Decision Behavior: Read My Lips and Read My Mind.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 522
- By:
- Publication type:
- Article
12
Toward Understanding the Dynamics of Household Decision Conflict Behavior.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 442
- By:
- Publication type:
- Article
13
HOUSEHOLD DURABLE GOODS ACQUISITION BEHAVIOR: A LONGITUDINAL STUDY.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 463
- By:
- Publication type:
- Article
14
CONSUMER RESPONSE TO MARKETING STIMULI: THE RELATIONSHIP BETWEEN AFFECT, COGNITION, AND BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 231
- By:
- Publication type:
- Article
15
SEX ROLES, HUSBAND-WIFE INFLUENCE, AND FAMILY DECISION BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 270
- By:
- Publication type:
- Article
16
CONSUMERS' PERCEPTIONS OF ATTRIBUTES AND BEHAVIORAL INTENTIONS: AN EXTENDED COMPARISON-LEVEL MODEL.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 143
- By:
- Publication type:
- Article
17
CHANGING SEX ROLES: ITS IMPACT UPON FAMILY DECISION MAKING.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 267
- By:
- Publication type:
- Article
18
MORE IS NOT NECESSARILY BETTER: AN ABSORPTIVE CAPACITY PERSPECTIVE ON NETWORK EFFECTS IN OPEN SOURCE SOFTWARE DEVELOPMENT COMMUNITIES.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 4, p. 1651, doi. 10.25300/MISQ/2020/13991
- By:
- Publication type:
- Article
19
Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 264, doi. 10.1086/209111
- By:
- Publication type:
- Article
20
The Relative Importance of Time and Dollar Values in New Product Introduction Decisions.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 149, doi. 10.1007/BF00994930
- By:
- Publication type:
- Article