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The importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values.
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- ESIC Market. Economic & Business Journal, 2014, v. 45, n. 2, p. 273, doi. 10.7200/esicm.148.0452.3
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Altruism in eWOM: Propensity to Write Reviews on Hotel Experience.
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- Journal of Theoretical & Applied Electronic Commerce Research, 2023, v. 18, n. 4, p. 2238, doi. 10.3390/jtaer18040113
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- Article