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ONLINE SHOPPING PRE- AND POST-VACCINE AND THE ROLE OF RELATIONSHIPS, TRUST, AND LOYALTY ON SATISFACTION.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 2, p. 93
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- Article
HalloweenCostumes.Com's Scary Season.
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- Journal of Case Studies, 2020, v. 38, n. 3, p. 44
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- Article
Exploring Social Media Marketing Knowledge Among Students and Professionals.
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- International Journal of Marketing & Business Communication, 2018, v. 7, n. 2, p. 1
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- Article
When Students Complain: An Antecedent Model of Students’ Intention to Complain.
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- Journal of Marketing Education, 2011, v. 33, n. 3, p. 236, doi. 10.1177/0273475311420229
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- Article
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction.
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- Psychology & Marketing, 2008, v. 25, n. 2, p. 179, doi. 10.1002/mar.20205
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- Article
Brand Alliance and Customer-Based Brand-Equity Effects.
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- Psychology & Marketing, 2004, v. 21, n. 7, p. 487, doi. 10.1002/mar.20016
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- Article
The Role of Contingency Awareness, Involvement, and Need for Cognition in Attitude Formation.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 329, doi. 10.1177/0092070303257646
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- Article
Conditioning of Meaning in Advertising: Brand Gender Perception Effects.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2001, v. 23, n. 2, p. 1, doi. 10.1080/10641734.2001.10505116
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- Article
Stimulus Generalization in Classical Conditioning: An Initial Investigation and Extension.
- Published in:
- Psychology & Marketing, 2000, v. 17, n. 1, p. 55, doi. 10.1002/(SICI)1520-6793(200001)17:1<55::AID-MAR4>3.0.CO;2-C
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- Article
RELATIONAL VERSUS DISCRETE EXCHANGES: THE ROLE OF TRUST AND COMMITMENT IN DETERMINING CUSTOMER SATISFACTION.
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- Journal of Marketing Management (10711988), 1999, v. 9, n. 2, p. 47
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- Article