The mirror effect in online survey data: Evidence and implications for marketing theory and strategy.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 9, p. 1997, doi. 10.1002/mar.22023
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- Publication type:
- Article
Works by Pourazad, Naser
Results: 5
1
2
Identification of two decision‐making paths underpinning the continued use of branded apps.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 10, p. 1362, doi. 10.1002/mar.21385
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- Publication type:
- Article
3
Marketing research on Mobile apps: past, present and future.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 195, doi. 10.1007/s11747-021-00815-w
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- Publication type:
- Article
4
The rules of engagement: how to motivate consumers to engage with branded mobile apps.
- Published in:
- Journal of Marketing Management, 2018, v. 34, n. 13/14, p. 1196, doi. 10.1080/0267257X.2018.1544167
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- Publication type:
- Article
5
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love.
- Published in:
- Journal of Strategic Marketing, 2024, v. 32, n. 4, p. 422, doi. 10.1080/0965254X.2023.2236615
- By:
- Publication type:
- Article