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Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps.
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- Journal of Marketing, 2023, v. 87, n. 4, p. 510, doi. 10.1177/00222429221141066
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- Article
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 4, p. 67, doi. 10.1177/0022242921993186
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- Article