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The Regulation of Cigarette Advertising in the United States: Some Alternatives.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 482
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- Article
Format Effects on an In-Ad Disclosure.
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- Advances in Consumer Research, 1989, v. 16, n. 1, p. 221
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- Article
THE EFFECTS OF ALCOHOLIC BEVERAGE ADVERTISING AND MARKETING PRACTICES: THE CURRENT STATE OF AFFAIRS.
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- Advances in Consumer Research, 1986, v. 13, n. 1, p. 442
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- Article
Competing Under Regulatory Uncertainty: A U.S. Perspective on Advertising in the Emerging European Market.
- Published in:
- Journal of Macromarketing, 1992, v. 12, n. 2, p. 38, doi. 10.1177/027614679201200205
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- Article
Communication Effectiveness and Format Effects on In-Ad Disclosure of Health Warnings.
- Published in:
- Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 109
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- Article