Ancillary Services in Targeted Advertising: From Prediction to Prescription.Published in:Manufacturing & Service Operations Management (M&SOM), 2023, v. 25, n. 4, p. 1285, doi. 10.1287/msom.2020.0491By:Borenstein, Alison;Mangal, Ankit;Perakis, Georgia;Poninghaus, Stefan;Singhvi, Divya;Skali Lami, Omar;Wei Lua, JiongPublication type:Article