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Works by Pol, Gratiana

Results: 6

1

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1245, doi. 10.1007/s11747-021-00831-w

By:

Wu, Freeman;
Reimann, Martin;
Pol, Gratiana;
Park, C. Whan

Publication type:

Article

2

Embodiment in Judgment and Choice.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2012, v. 5, n. 2, p. 104, doi. 10.1037/a0026855

By:

Reimann, Martin;
Malter, Alan J.;
Castaño, Raquel;
Kreuzbauer, Robert;
Lee, Angela Y.;
Nenkov, Gergana Y.;
Perez, Maria;
Rosa, José Antonio;
Feye, Wilko;
Ackerman, Joshua M.;
Garg, Nitika;
Labroo, Aparna A.;
Morrin, Maureen;
Nielsen, Jesper H.;
Pol, Gratiana;
Yoon, Carolyn;
Chen-Bo Zhong

Publication type:

Article

3

How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis.

Published in:

Journal of Consumer Research, 2024, v. 51, n. 1, p. 180, doi. 10.1093/jcr/ucad062

By:

Eisend, Martin;
Pol, Gratiana;
Niewiadomska, Dominika;
Riley, Joseph;
Wedgeworth, Rick

Publication type:

Article

4

I'll Keep the Cuddly One: Effects of Cuteness versus Elegance on Product Retention.

Published in:

2013

By:

He (Michael) Jia;
Pol, Gratiana;
Park, C. W.

Publication type:

Abstract

5

Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives.

Published in:

2011

By:

Reimann, Martin;
Ackerman, Josh;
Castano, Raquel;
Garg, Nitika;
Kreuzbauer, Robert;
Labroo, Aparna A.;
Angela Y. Lee;
Spike W. S. Lee;
Malter, Alan J.;
Morrin, Maureen;
Nenkov, Gergana Y.;
Nielsen, Jesper H.;
Perez, Maria;
Pol, Gratiana;
Rosa, José Antonio;
Carolyn Yoon;
Zaichkowsky, Judith;
Chen-Bo Zhong

Publication type:

Proceeding

6

Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers’ Judgments and Behaviors.

Published in:

2011

By:

Pol, Gratiana

Publication type:

Abstract