Conceptualizing sustainable consumption priming: A scoping review.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2772, doi. 10.1002/mar.22083
- By:
- Publication type:
- Article
Works by Plangger, Kirk
Results: 26
1
2
Perceived brand transparency: A conceptualization and measurement scale.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2274, doi. 10.1002/mar.22048
- By:
- Publication type:
- Article
3
Marketing experts are always right...aren't they? Disentangling the effects of expertise and decision‐making processes.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1432, doi. 10.1002/mar.21988
- By:
- Publication type:
- Article
4
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 10, p. 2016, doi. 10.1002/mar.21866
- By:
- Publication type:
- Article
5
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 9, p. 1704, doi. 10.1002/mar.21831
- By:
- Publication type:
- Article
6
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 11, p. 2039, doi. 10.1002/mar.21723
- By:
- Publication type:
- Article
7
Entrepreneurship in the Sharing Economy: A Bibliographic Perspective.
- Published in:
- International Review of Entrepreneurship, 2021, v. 19, n. 1, p. 33
- By:
- Publication type:
- Article
8
Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 32, doi. 10.1016/j.intmar.2019.10.004
- By:
- Publication type:
- Article
9
Case Teaching in the Age of Technological Sophistication.
- Published in:
- Journal of the Academy of Business Education, 2012, v. 13, p. 77
- By:
- Publication type:
- Article
10
Insights for Advertisers on Immersive Technologies: The Future of Ads Using VR, AR, MR and the Metaverse.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 3, p. 249, doi. 10.2501/JAR-2024-023
- By:
- Publication type:
- Article
11
"We could be heroes": Reflections on reimagining marketing strategies for a better world.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 301, doi. 10.1007/s11747-025-01099-0
- By:
- Publication type:
- Article
12
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 4, p. 867, doi. 10.1007/s11747-022-00896-1
- By:
- Publication type:
- Article
13
The future of digital technologies in marketing: A conceptual framework and an overview.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1125, doi. 10.1007/s11747-022-00906-2
- By:
- Publication type:
- Article
14
Reimagining marketing strategy: driving the debate on grand challenges.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
15
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising.
- Published in:
- Journal of Advertising, 2022, v. 51, n. 1, p. 22, doi. 10.1080/00913367.2021.1909515
- By:
- Publication type:
- Article
16
Viral media & marketing: strategy, policy and exploitation.
- Published in:
- Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 143, doi. 10.1002/pa.1479
- By:
- Publication type:
- Article
17
The power of popularity: how the size of a virtual community adds to firm value.
- Published in:
- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 145, doi. 10.1002/pa.1416
- By:
- Publication type:
- Article
18
When satire is serious: how political cartoons impact a country's brand.
- Published in:
- Journal of Public Affairs (14723891), 2011, v. 11, n. 3, p. 148, doi. 10.1002/pa.403
- By:
- Publication type:
- Article
19
Understanding Gamification of Consumer Experiences.
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 352
- By:
- Publication type:
- Article
20
How relying on online reviews impacts private label brand preferences: from ANZMAC 2019.
- Published in:
- Journal of Strategic Marketing, 2024, v. 32, n. 8, p. 1035, doi. 10.1080/0965254X.2020.1791234
- By:
- Publication type:
- Article
21
Deepfakes: perspectives on the future "reality" of advertising and branding.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 3, p. 473, doi. 10.1080/02650487.2020.1834211
- By:
- Publication type:
- Article
22
A Theory of Information Compression: When Judgments Are Costly.
- Published in:
- Information Systems Research, 2023, v. 34, n. 3, p. 1089, doi. 10.1287/isre.2022.1163
- By:
- Publication type:
- Article
23
Social media strategy for online service brands.
- Published in:
- Service Industries Journal, 2015, v. 35, n. 10, p. 521, doi. 10.1080/02642069.2015.1043277
- By:
- Publication type:
- Article
24
The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis.
- Published in:
- Journal of Wine Research, 2019, v. 30, n. 2, p. 95, doi. 10.1080/09571264.2019.1587396
- By:
- Publication type:
- Article
25
Accommodation eWOM in the sharing economy: automated text comparisons from a large sample.
- Published in:
- Journal of Hospitality Marketing & Management, 2021, v. 30, n. 2, p. 258, doi. 10.1080/19368623.2020.1781733
- By:
- Publication type:
- Article
26
DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE.
- Published in:
- Marketing Education Review, 2023, v. 33, n. 1, p. 1, doi. 10.1080/10528008.2023.2173846
- By:
- Publication type:
- Article