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REFERRAL REWARD PROGRAMS FOR SPECIALISTS: THE ROLE OF REWARD AND BRAND STRENGTH ON REFERRAL LIKELIHOOD.
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- REMark: Revista Brasileira de Marketing, 2022, v. 21, n. 5, p. 1730, doi. 10.5585/remark.v20i5.19684
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- Article
Information search behavior at the post-purchase stage of the customer journey.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 981, doi. 10.1007/s11747-022-00864-9
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- Article
Service provision during the Covid-19 pandemic: Impact on customer well-being and repurchase intention.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2022, v. 23, n. 3, p. 1, doi. 10.1590/1678-6971/eRAMG220401.en
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- Article
Recognizing and Trusting Persuasion Agents: Attitudes Bias Trustworthiness Judgments, but not Persuasion Detection.
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- Personality & Social Psychology Bulletin, 2021, v. 47, n. 5, p. 796, doi. 10.1177/0146167220946197
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- Article
CONSUMERS' KNOWLEDGE, MAXIMIZING TENDENCIES, AND POST-DECISION INFORMATION SEARCH.
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- RAE: Revista de Administração de Empresas, 2020, v. 60, n. 1, p. 20, doi. 10.1590/S0034-759020200104
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- Article
A Temporal Model of Perceived Control to Explain Service Failures.
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- BAR: Brazilian Administration Review, 2019, v. 16, n. 2, p. 1, doi. 10.1590/1807-7692bar2019180079
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- Article
OS EFEITOS DA IDENTIFICAÇÃO COM A MARCA DO FABRICANTE E DO ALINHAMENTO DO SISTEMA DE CONTROLE NAS VENDAS DO CANAL DE DISTRIBUIÇÃO.
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- REMark: Revista Brasileira de Marketing, 2018, v. 17, n. 2, p. 296, doi. 10.5585/remark.v17i2.3733
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- Article
The Relationship Between Satisfaction with Complaint Handling and Repurchase Intentions: Detecting Moderating Influences in E-Tail.
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- Brazilian Business Review (English Edition), 2017, v. 14, n. 5, p. 510, doi. 10.15728/bbr.2017.14.5.4
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- Publication type:
- Article
The Relationship Between Satisfaction with Complaint Handling and Repurchase Intentions: Detecting Moderating Influences in E-Tail.
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- Brazilian Business Review (Portuguese Edition), 2017, v. 14, n. 5, p. 510, doi. 10.15728/bbr.2017.14.5.4
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- Article
CONSUMER'S EVALUATION ABOUT SERVICE RECOVERY: THE ROLE OF SOCIAL COMPARISON.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2017, v. 18, n. 4, p. 65, doi. 10.1590/1678-69712017/administracao.v18n4p65-86
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- Article
Advertising Spending, Mood and Level of Product Information on Quality Perception.
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- Managerial & Decision Economics, 2017, v. 38, n. 3, p. 314, doi. 10.1002/mde.2778
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- Article
O papel da dimensão temporal do controle percebido pelo consumidor em episódios de insatisfação.
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- RAIMED: Revista de Administração IMED, 2017, v. 7, n. 1, p. 291, doi. 10.18256/2237-7956/raimed.v7n1p291-312
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- Article
Trust Recovery Following a Double Deviation.
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- Journal of Service Research, 2016, v. 19, n. 2, p. 209, doi. 10.1177/1094670515625455
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- Article
A RELAÇÃO ENTRE OS ELEMENTOS DA COCRIAÇÃO, SATISFAÇÃO E CONFIANÇA NO CONTEXTO DE SERVIÇOS.
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- REMark: Revista Brasileira de Marketing, 2016, v. 15, n. 2, p. 263, doi. 10.5585/remark.v15i2.3063
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- Article
Head in the 'Cloud': Online Information Search Inflates Consumers' Self-Confidence in Personal Decision-Making Ability.
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- Advances in Consumer Research, 2016, v. 44, p. 733
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- Article
What Happens When the Company is the Unfairly Treated Party in Online Review?
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- Advances in Consumer Research, 2016, v. 44, p. 752
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- Article
O Efeito da Sinalização de Qualidade no Contexto de Serviços.
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- RAC: Revista de Administração Contemporânea, 2014, v. 18, n. 3, p. 261, doi. 10.1590/1982-7849rac20141353
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- Article
CUSTOS DE MUDANÇA E SEUS EFEITOS NO COMPROMETIMENTO, NA INTENÇÃO DE RECOMPRA E NO BOCA-A-BOCA EM SERVIÇOS EDUCACIONAIS.
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- Base, 2013, v. 10, n. 4, p. 355, doi. 10.4013/base.2013.104.05
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- Article
A Perceived-Control Based Model to Understanding the Effects of Co-Production on Satisfaction.
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- BAR: Brazilian Administration Review, 2013, v. 10, n. 2, p. 219, doi. 10.1590/S1807-76922013000200007
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- Article
Effects of Family Structure on Materialism and Compulsive Consumption: A Life Course Study in Brazil.
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- Journal of Research for Consumers, 2013, n. 23, p. 66
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- Article
THE IMPORTANCE OF AFFECT TO BUILD CONSUMER TRUST IN HIGH CONSEQUENCES EXCHANGES.
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- Revista de Administração FACES Journal, 2012, v. 11, n. 4, p. 133
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- Article
EFEITOS DO CONTROLE NAS INTENÇÕES COMPORTAMENTAIS DOS CONSUMIDORES INSATISFEITOS.
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- RAE: Revista de Administração de Empresas, 2012, v. 52, n. 5, p. 502, doi. 10.1590/S0034-75902012000500003
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- Article
Programas de marketing social: proposição e exame de uma estrutura conceitual de avaliação de resultados.
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- RAP: Revista Brasileira de Administração Pública, 2012, v. 46, n. 2, p. 493, doi. 10.1590/s0034-76122012000200008
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- Article
A Perceived Control-Based Model of the Effects of Co-Production on Satisfaction.
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- 2011
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- Publication type:
- Abstract
PARADOXO DA ESCOLHA: O NÚMERO DE OPÇÕES PARA MAXIMIZADORES E SATISFICERS.
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- Revista de Administração FACES Journal, 2011, v. 10, n. 4, p. 17
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- Publication type:
- Article
Perceptions of Justice after Recovery Efforts in Internet Purchasing: the Impact on Consumer Trust and Loyalty toward Retailing Sites and Online Shopping in General.
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- BAR: Brazilian Administration Review, 2011, v. 8, n. 3, p. 225, doi. 10.1590/S1807-76922011000300002
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- Article
Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino.
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- RAC: Revista de Administração Contemporânea, 2011, v. 15, n. 5, p. 955, doi. 10.1590/S1415-65552011000500010
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- Article
O IMPACTO DAS CARACTERÍSTICAS PESSOAIS NA INTENÇÃO DE COMPRA PELA INTERNET E O PAPEL DE MEDIAÇÃO DA FAMILIARIDADE E DA ATITUDE ANTE A COMPRA PELA INTERNET.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2011, v. 12, n. 5, p. 151, doi. 10.1590/S1678-69712011000500007
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- Article
A SOCIALIZAÇÃO DE CONSUMO E A FORMAÇÃO DO MATERIALISMO ENTRE OS ADOLESCENTES.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2011, v. 12, n. 1, p. 169, doi. 10.1590/S1678-69712011000100007
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- Article
O PAPEL DA CONFIANÇA NA MARCA NA INTENÇÃO DE ADOÇÃO DE NOVAS TECNOLOGIAS.
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- Revista de Administração e Inovação (RAI), 2010, v. 7, n. 4, p. 162, doi. 10.5585/RAI.2010504
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- Publication type:
- Article
A SINALIZAÇÃO DA QUALIDADE POR MEIO DA PROPAGANDA -- PROPOSIÇÕES DE PESQUISA, IMPLICAÇÕES GERENCIAIS E DIREÇÕES FUTURAS.
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- Revista Alcance, 2010, v. 17, n. 3, p. 265
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- Article
CONFIANÇAS COGNITIVA, AFETIVA E COMPORTAMENTAL EM TROCAS BUSINESS-TO-CONSUMER.
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- Revista de Administração FACES Journal, 2010, v. 9, n. 3, p. 77
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- Article
A CONSTRUÇÃO DE UMA TIPOLOGIA DOS CONSUMIDORES PARA RESPOSTA À INSATISFAÇÃO.
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- Base, 2010, v. 7, n. 1, p. 25, doi. 10.4013/base.2010.71.03
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- Article
Antecedents and Consequences of Consumer Trust in the Context of Service Recovery.
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- BAR: Brazilian Administration Review, 2008, v. 5, n. 3, p. 225, doi. 10.1590/S1807-76922008000300005
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- Article
As Conseqüências Comportamentais da Insatisfação dos Clientes.
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- RAC: Revista de Administração Contemporânea, 2008, p. 147, doi. 10.1590/s1415-65552008000500007
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- Article
The Antecedents of the Consumer Complaining Behavior (CCB).
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- Advances in Consumer Research, 2008, v. 35, p. 584
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- Publication type:
- Article
ORIENTAÇÃO EMPREENDEDORA: UM ESTUDO SOBRE AS CONSEQÜÊNCIAS DO EMPREENDEDORISMO NAS ORGANIZAÇÕES.
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- RAE - Eletrônica, 2008, v. 7, n. 1, p. 1
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- Article
A RECUPERAÇÃO DE SERVIÇOS COMO FERRAMENTA DE RELACIONAMENTO E SEU IMPACTO NA CONFIANÇA E LEALDADE DOS CLIENTES.
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- RAE: Revista de Administração de Empresas, 2008, v. 48, n. 1, p. 10, doi. 10.1590/S0034-75902008000100002
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- Article
CONSUMER COMPLAINING BEHAVIOR IN DEVELOPING COUNTRIES: THE CASE OF BRAZIL.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2007, v. 20, p. 86
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- Article
A Recuperação de Serviços e seu Efeito na Confiança e Lealdade do Cliente.
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- RAC - Eletrônica, 2007, v. 1, n. 3, p. 35
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- Article
AVALIAÇÃO DA ESCALA CONSUMER STYLE INVENTORY (CSI) NO CONTEXTO BRASILEIRO.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2006, v. 7, n. 2, p. 11, doi. 10.1590/1678-69712006/administracao.v7n2p11-38
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- Publication type:
- Article