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Works by Ping, Yanni

Results: 3

1

Beyond accuracy measures: the effect of diversity, novelty and serendipity in recommender systems on user engagement.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 3, p. 2177, doi. 10.1007/s10660-024-09813-w

By:

Ping, Yanni;
Li, Yang;
Zhu, Jiaxin

Publication type:

Article

2

Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1459, doi. 10.1007/s10660-022-09650-9

By:

Ping, Yanni;
Hill, Chelsey;
Zhu, Yun;
Fresneda, Jorge

Publication type:

Article

3

The Moderating Impact of COVID-19 Attitudes on Customer Brand Engagement and Loyalty.

Published in:

Review of Business, 2022, v. 42, n. 1, p. 1

By:

Yanni Ping;
Buoye, Alexander

Publication type:

Article