Works by Phillips, Barbara J.

Results: 32

Social media influencers: A route to brand engagement for their followers.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 101, doi. 10.1002/mar.21419

By:

Delbaere, Marjorie;
Michael, Brittany;
Phillips, Barbara J.

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

The fashion engagement grid: understanding men's responses to fashion advertising.

Published in:

International Journal of Advertising, 2016, v. 35, n. 3, p. 438, doi. 10.1080/02650487.2015.1037232

By:

Barry, Ben;
Phillips, Barbara J.

Publication type:

Article

Dreaming out loud on Pinterest.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 633, doi. 10.2501/IJA-33-4-633-655

By:

Phillips, Barbara J.;
Miller, Jessica;
McQuarrie, Edward F.

Publication type:

Article

Working Out: Consumers and the Culture of Exercise.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2005, v. 38, n. 3, p. 525, doi. 10.1111/j.0022-3840.2005.00127.x

By:

Phillips, Barbara J.

Publication type:

Article

Defining Trade Characters and Their Role in American Popular Culture.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1996, v. 29, n. 4, p. 143, doi. 10.1111/j.0022-3840.1996.1438797.x

By:

Phillips, Barbara J.

Publication type:

Article

THE COW, THE COOK, AND THE QUAKER: FIFTY YEARS OF SPOKES-CHARACTER ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 1999, v. 76, n. 4, p. 713, doi. 10.1177/107769909907600408

By:

Phillips, Barbara J.;
Gyoerick, Barbara

Publication type:

Article

Images of Union Renewal: A Content Analysis of Union Print Advertising.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2018, v. 35, n. 4, p. 592, doi. 10.1002/cjas.1472

By:

Phillips, Barbara J.;
Pohler, Dionne

Publication type:

Article

The Face of the Brand: How Art Directors Understand Visual Brand Identity.

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 318, doi. 10.1080/00913367.2013.867824

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

PERSONIFICATION IN ADVERTISING.

Published in:

Journal of Advertising, 2011, v. 40, n. 1, p. 121, doi. 10.2753/JOA0091-3367400108

By:

Delbaere, Marjorie;
McQuarrie, Edward F.;
Phillips, Barbara J.

Publication type:

Article

IMPACT OF ADVERTISING METAPHOR ON CONSUMER BELIEF.

Published in:

Journal of Advertising, 2009, v. 38, n. 1, p. 46, doi. 10.2753/JOA0091-3367380104

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

IT'S NOT YOUR FATHER'S MAGAZINE AD.

Published in:

Journal of Advertising, 2008, v. 37, n. 3, p. 95, doi. 10.2753/JOA0091-3367370307

By:

McQuarrie, Edward F.;
Phillips, Barbara J.

Publication type:

Article

INDIRECT PERSUASION IN ADVERTISING.

Published in:

Journal of Advertising, 2005, v. 34, n. 2, p. 7, doi. 10.1080/00913367.2005.10639188

By:

McQuarrie, Edward F.;
Phillips, Barbara J.

Publication type:

Article

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 1, doi. 10.1080/00913367.2002.10673681

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

The Impact of Verbal Anchoring on Consumer Response to Image Ads.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 15, doi. 10.1080/00913367.2000.10673600

By:

Phillips, Barbara J.

Publication type:

Article

Thinking Into It: Consumer Interpretation of Complex Advertising Images.

Published in:

Journal of Advertising, 1997, v. 26, n. 2, p. 77, doi. 10.1080/00913367.1997.10673524

By:

Phillips, Barbara J.

Publication type:

Article

In Defense of Advertising: A Social Perspective.

Published in:

Journal of Business Ethics, 1997, v. 16, n. 2, p. 109, doi. 10.1023/A:1017948331820

By:

Phillips, Barbara J.

Publication type:

Article

Marketing (as) Rhetoric: paradigms, provocations, and perspectives.

Published in:

Journal of Marketing Management, 2018, v. 34, n. 15/16, p. 1336, doi. 10.1080/0267257X.2018.1548799

By:

Brown, Stephen;
Hackley, Chris;
Hunt, Shelby D.;
Marsh, Charles;
O'Shaughnessy, Nicholas;
Phillips, Barbara J.;
Tonks, David;
Miles, Chris;
Nilsson, Tomas

Publication type:

Article

Positive outcomes of social norm transgressions.

Published in:

Journal of Consumer Behaviour, 2014, v. 13, n. 5, p. 351, doi. 10.1002/cb.1483

By:

Popa, Monica;
Phillips, Barbara J.;
Robertson, Courtney

Publication type:

Article

The Scrapbook as an Autobiographical Memory Tool.

Published in:

2014

By:

Phillips, Barbara J.

Publication type:

Abstract

"Pictures, More Pictures, Nothing But Pictures: Image as Genre".

Published in:

Advances in Consumer Research, 2007, v. 34, p. 231

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

Advertising and the Cultural Meaning of Animals.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 354

By:

Phillips, Barbara J.

Publication type:

Article

ADVERTISING AND THE CULTURAL MEANING OF ANIMALS.

Published in:

Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 9

By:

Phillips, Barbara J.

Publication type:

Article

The scrapbook as an autobiographical memory tool.

Published in:

Marketing Theory, 2016, v. 16, n. 3, p. 325, doi. 10.1177/1470593116635878

By:

Phillips, Barbara J.

Publication type:

Article

The role of identity in disposal: Lessons from mothers’ disposal of children’s possessions.

Published in:

Marketing Theory, 2011, v. 11, n. 4, p. 435, doi. 10.1177/1470593111418794

By:

Phillips, Barbara J.;
Sego, Trina

Publication type:

Article

Contesting the social impact of marketing: A re-characterization of women’s fashion advertising.

Published in:

Marketing Theory, 2011, v. 11, n. 2, p. 99, doi. 10.1177/1470593111403215

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 113, doi. 10.1177/1470593104044089

By:

Barbara J. Phillips;
Edward F. McQuarrie

Publication type:

Article

Exploring how older women want to be portrayed in advertisements.

Published in:

International Journal of Advertising, 2022, v. 41, n. 7, p. 1235, doi. 10.1080/02650487.2022.2061758

By:

Phillips, Barbara J.

Publication type:

Article

Death in advertising: the last taboo?

Published in:

International Journal of Advertising, 2021, v. 40, n. 7, p. 1073, doi. 10.1080/02650487.2020.1830687

By:

Caulfield, Jane;
Day, Michelle;
Phillips, Barbara J.

Publication type:

Article

The Megaphone Effect: Taste and Audience in Fashion Blogging.

Published in:

Journal of Consumer Research, 2013, v. 40, n. 1, p. 136, doi. 10.1086/669042

By:

MCQUARRIE, EDWARD F.;
MILLER, JESSICA;
PHILLIPS, BARBARA J.

Publication type:

Article

Narrative and Persuasion in Fashion Advertising.

Published in:

Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087

By:

PHILLIPS, BARBARA J.;
MCQUARRIE, EDWARD F.

Publication type:

Article

Sink or Skim: Textbook Reading Behaviors of Introductory Accounting Students.

Published in:

Issues in Accounting Education, 2007, v. 22, n. 1, p. 21, doi. 10.2308/iace.2007.22.1.21

By:

Phillips, Barbara J.;
Phillips, Fred

Publication type:

Article