Found: 17
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Digital transformation: A multidisciplinary perspective and future research agenda.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13015
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- Article
Digital touch in sponsorship: Getting closer to the brand through virtual reality.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 5, p. 1758, doi. 10.1111/ijcs.12945
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- Article
Touched by your words: How touch-related vocabulary prompts charitable behavior by reducing the negative effect of disgust.
- Published in:
- Frontiers in Psychology, 2023, v. 14, p. 01, doi. 10.3389/fpsyg.2023.1104356
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- Article
Does pleasure facilitate healthy drinking? The role of epicurean pleasure in the regulation of wine consumption.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 6, p. 1390, doi. 10.1002/cb.2084
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- Article
Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.992114
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- Article
Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.883920
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- Article
Consumer Consciousness in Multisensory Extended Reality.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.851753
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- Article
Virtual Terroir and the Premium Coffee Experience.
- Published in:
- Frontiers in Psychology, 2021, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2021.586983
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- Publication type:
- Article
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 10, p. 951, doi. 10.1002/mar.21247
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- Article
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience.
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- Journal of Interactive Marketing, 2019, v. 45, p. 42, doi. 10.1016/j.intmar.2018.07.004
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- Article
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 435, doi. 10.1007/s11002-018-9473-6
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- Article
Multisensory Technology for Flavor Augmentation: A Mini Review.
- Published in:
- Frontiers in Psychology, 2018, p. 1, doi. 10.3389/fpsyg.2018.00026
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- Article
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 8, p. 608, doi. 10.1002/mar.20903
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- Publication type:
- Article
Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System.
- Published in:
- PLoS ONE, 2016, v. 11, n. 7, p. 1, doi. 10.1371/journal.pone.0156333
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- Article
In The "I" of The Beholder: Improving Health Communication by Using The First Person Perspective.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 719
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- Article
NEUROSCIENCES ET COMPORTEMENT DU CONSOMMATEUR 2. ÉTAT DE L'ART ET PERSPECTIVES DE RECHERCHE.
- Published in:
- Revue Française du Marketing, 2014, n. 248, p. 9
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- Publication type:
- Article
NEUROSCIENCES ET COMPORTEMENT DU CONSOMMATEUR 1. OUTILS ET MÉTHODES D'INVESTIGATION.
- Published in:
- Revue Française du Marketing, 2014, n. 247, p. 7
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- Article