Found: 14
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When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 2, p. 83, doi. 10.1509/jm.12.0344
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- Publication type:
- Article
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 19, doi. 10.1509/jmkg.73.3.019
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- Publication type:
- Article
Calculating, creating, and claiming value in business markets: Status and research agenda.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 287, doi. 10.1007/s11002-010-9108-z
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- Publication type:
- Article
Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide.
- Published in:
- Journal of International Marketing, 2020, v. 28, n. 1, p. 48, doi. 10.1177/1069031X19897893
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- Publication type:
- Article
A Data Set of Brands and Their Characteristics.
- Published in:
- Marketing Science, 2014, v. 33, n. 4, p. 609, doi. 10.1287/mksc.2014.0861
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- Publication type:
- Article
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 801, doi. 10.1177/0022243718817007
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- Publication type:
- Article
On Brands and Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 4, p. 427, doi. 10.1509/jmr.11.0458
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- Publication type:
- Article
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 161, doi. 10.1509/jmr.11.0305
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- Publication type:
- Article
The Diffusion of Services.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 163, doi. 10.1509/jmkr.46.2.163
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- Publication type:
- Article
Estimating emergency department crowding with stochastic population models.
- Published in:
- PLoS ONE, 2023, v. 18, n. 12, p. 1, doi. 10.1371/journal.pone.0295130
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- Publication type:
- Article
Modelling the expected probability of correct assignment under uncertainty.
- Published in:
- Scientific Reports, 2020, v. 10, n. 1, p. N.PAG, doi. 10.1038/s41598-020-71558-x
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- Publication type:
- Article
Visual Elicitation of Brand Perception.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 4, p. 44, doi. 10.1177/0022242921996661
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- Publication type:
- Article
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.
- Published in:
- 2020
- By:
- Publication type:
- Correction Notice
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.
- Published in:
- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 215, doi. 10.1007/s11129-019-09211-9
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- Publication type:
- Article