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  • Say what you mean, mean what you say.

    Published in:
    International Journal of Market Research, 2007, v. 49, n. 6, p. 715, doi. 10.1177/147078530704900606
    By:
    • Croft, Robin;
    • Boddy, Clive;
    • Pentucci, Corinne
    Publication type:
    Article