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INTEGRATING MULTIPLE PUBLICS INTO THE STRATEGIC PLAN.
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- Journal of Health Care Marketing, 1996, v. 16, n. 1, p. 30
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- Article
Taking the Direct Route.
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- Journal of Health Care Marketing, 1994, v. 14, n. 3, p. 22
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- Publication type:
- Article
Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors.
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- Journal of Consumer Behaviour, 2024, v. 23, n. 2, p. 405, doi. 10.1002/cb.2199
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- Publication type:
- Article
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance.
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- Journal of Interactive Marketing, 2013, v. 27, n. 1, p. 1, doi. 10.1016/j.intmar.2012.05.001
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- Publication type:
- Article
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses.
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- Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 191, doi. 10.1016/j.intmar.2009.02.007
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- Publication type:
- Article
USING ATTITUDINAL AND DESCRIPTIVE DATABASE INFORMATION TO UNDERSTAND INTERACTIVE BUYER-SELLER RELATIONSHIPS.
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- Journal of Interactive Marketing, 1998, v. 12, n. 3, p. 32, doi. 10.1002/(SICI)1520-6653(199822)12:3<32::AID-DIR4>3.0.CO;2-Y
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- Article
BRIDGING the Gap.
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- Marketing Health Services, 2003, v. 23, n. 2, p. 26
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- Article
Patient Loyalty That Lasts a Lifetime.
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- Marketing Health Services, 2002, v. 22, n. 2, p. 29
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- Publication type:
- Article
The Role Physicians Play Throughout the Birthing Process.
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- Marketing Health Services, 2001, v. 21, n. 2, p. 12
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- Publication type:
- Article
Exploring the Role Nurses Play at Different Stages of the Birthing Process.
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- Marketing Health Services, 2000, v. 20, n. 3, p. 20
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- Publication type:
- Article
Dissecting the HMO-Benefits Managers Relationship: What to Measure and Why.
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- Marketing Health Services, 2000, v. 20, n. 2, p. 4
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- Publication type:
- Article
Obstetrical Care and Patient Loyalty: Part 2.
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- Marketing Health Services, 1999, v. 19, n. 4, p. 12
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- Publication type:
- Article
Obstetrical Care and Patient Loyalty.
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- Marketing Health Services, 1999, v. 19, n. 3, p. 4
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- Publication type:
- Article
Relationships Building.
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- Marketing Health Services, 1998, v. 18, n. 3, p. 16
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- Publication type:
- Article
Building Relationships with Physicians.
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- Marketing Health Services, 1997, v. 17, n. 3, p. 12
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- Publication type:
- Article
Use of social media and college student organizations to increase support for organ donation and advocacy: a case report.
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- Progress in Transplantation, 2012, v. 22, n. 4, p. 436, doi. 10.7182/pit2012920
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- Publication type:
- Article
A sequential decision framework for increasing college students' support for organ donation and organ donor registration.
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- Progress in Transplantation, 2012, v. 22, n. 3, p. 323, doi. 10.7182/pit2012792
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- Publication type:
- Article
A large-scale qualitative study of the potential use of social media by university students to increase awareness and support for organ donation.
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- Progress in Transplantation, 2012, v. 22, n. 2, p. 183, doi. 10.7182/pit2012619
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- Publication type:
- Article
Need for Cognition, Advertisement Viewing Time and Memory for Advertising Stimuli.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 244
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- Publication type:
- Article
Understanding Donation Behavior: Strategic Implications from Consumer Research.
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- 1993
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- Publication type:
- Proceeding
The Relationship Between Distractor Similarity and the Recognition of Print Advertisements.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 94
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- Publication type:
- Article
Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism.
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- Journal of Marketing Education, 2022, v. 44, n. 2, p. 149, doi. 10.1177/02734753211036500
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- Publication type:
- Article
A Critical Review of the Literature for Sales Educators 2.0.
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- Journal of Marketing Education, 2020, v. 42, n. 3, p. 198, doi. 10.1177/0273475320941917
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- Publication type:
- Article
Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs.
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- Journal of Marketing Education, 2018, v. 40, n. 2, p. 101, doi. 10.1177/0273475317752452
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- Publication type:
- Article
Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales Career.
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- Journal of Marketing Education, 2015, v. 37, n. 1, p. 25, doi. 10.1177/0273475314568431
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- Publication type:
- Article
The Editors’ Corner.
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- Journal of Marketing Education, 2014, v. 36, n. 2, p. 91, doi. 10.1177/0273475314539508
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- Article
A Parsimonious Instrument for Predicting Students’ Intent to Pursue a Sales Career: Scale Development and Validation.
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- Journal of Marketing Education, 2014, v. 36, n. 1, p. 62, doi. 10.1177/0273475313520443
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- Publication type:
- Article
A Critical Review of the Literature for Sales Educators.
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- Journal of Marketing Education, 2013, v. 35, n. 1, p. 68, doi. 10.1177/0273475313481157
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- Publication type:
- Article
The Journal of Marketing Education: Past, Present, and Future.
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- Journal of Marketing Education, 2012, v. 34, n. 3, p. 217, doi. 10.1177/0273475312458676
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- Publication type:
- Article
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses.
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- Journal of Marketing Education, 2010, v. 32, n. 2, p. 224, doi. 10.1177/0273475309360164
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- Publication type:
- Article
QUALITY IMPROVEMENT IN A FEDERALLY FUNDED COMMUNITY BREAST AND CERVICAL CANCER SCREENING PROGRAM.
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- Journal of Health & Human Services Administration, 2004, v. 27, n. 1, p. 12, doi. 10.1177/107937390402700102
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- Publication type:
- Article
Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil.
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- Journal of Public Policy & Marketing, 2017, v. 36, n. 1, p. 79, doi. 10.1509/jppm.15.159
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- Publication type:
- Article
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare.
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- Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 239, doi. 10.1509/jppm.12.129
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- Publication type:
- Article
The impact of trust on social and financial capital acquisition: A resource integration perspective in minority-owned entrepreneurial organisations.
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- International Small Business Journal: Researching Entrepreneurship, 2022, v. 40, n. 7, p. 823, doi. 10.1177/02662426211055300
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- Publication type:
- Article
Assessing the Learning Needs of South Carolina Nurses by Exploring Their Perceived Knowledge of Emergency Preparedness: Evaluation of a Tool.
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- Journal of Continuing Education in Nursing, 2011, v. 42, n. 12, p. 547, doi. 10.3928/00220124-20111003-04
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- Article
Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career.
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- Journal for Advancement of Marketing Education, 2016, v. 24, p. 16
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- Publication type:
- Article
Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career.
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- Journal for Advancement of Marketing Education, 2016, v. 24, n. 1, p. 16
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- Publication type:
- Article
INTERNAL MARKETING AND EMPLOYEE SATISFACTION AND LOYALTY: CROSS-CULTURAL SCALE VALIDATION IN CONTEXT OF U.S. AND GERMAN NURSES.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2014, v. 27, p. 43
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- Publication type:
- Article
Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors.
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- International Small Business Journal: Researching Entrepreneurship, 2012, v. 30, n. 4, p. 406, doi. 10.1177/0266242610365512
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- Publication type:
- Article
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers.
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- International Small Business Journal: Researching Entrepreneurship, 2009, v. 27, n. 3, p. 307, doi. 10.1177/0266242609102276
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- Article
Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context.
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- Journal of Consumer Affairs, 2022, v. 56, n. 2, p. 512, doi. 10.1111/joca.12447
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- Publication type:
- Article
Development of a Value Co‐Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes.
- Published in:
- Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 562, doi. 10.1111/joca.12176
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- Publication type:
- Article
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
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- Journal of Consumer Affairs, 2012, v. 46, n. 2, p. 345, doi. 10.1111/j.1745-6606.2012.01227.x
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- Article
Interaction and virtual learning.
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- Strategic Change, 2004, v. 13, n. 4, p. 193, doi. 10.1002/jsc.679
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- Publication type:
- Article
Reflective learning and on-line management education: a comparison of traditional and on-line MBA students.
- Published in:
- Strategic Change, 2004, v. 13, n. 4, p. 169, doi. 10.1002/jsc.680
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- Publication type:
- Article
Evaluation of an instrument to measure nurses' familiarity with emergency preparedness.
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- 2008
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- Publication type:
- journal article
Evaluation of an Instrument to Measure Nurses' Familiarity with Emergency Preparedness.
- Published in:
- Military Medicine, 2008, v. 173, n. 11, p. 1073, doi. 10.7205/MILMED.173.11.1073
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- Publication type:
- Article
THE EFFECTS OF SELF-CONTROL FAILURES ON RISKY CREDIT CARD USAGE.
- Published in:
- Marketing Management Journal, 2014, v. 24, n. 2, p. 149
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- Publication type:
- Article