Marketing Budget Allocation Across Countries: The Role of International Business Cycles.
- Published in:
- Marketing Science, 2017, v. 36, n. 5, p. 792, doi. 10.1287/mksc.2017.1046
- By:
- Publication type:
- Article
Works by Peers, Yuri
Results: 6
1
2
Modeling Seasonality in New Product Diffusion.
- Published in:
- Marketing Science, 2012, v. 31, n. 2, p. 351, doi. 10.1287/mksc.1110.0696
- By:
- Publication type:
- Article
3
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 393, doi. 10.1007/s11747-022-00893-4
- By:
- Publication type:
- Article
4
The Impact of the Business Cycle on Service Providers: Insights From International Tourism.
- Published in:
- Journal of Service Research, 2016, v. 19, n. 1, p. 22, doi. 10.1177/1094670515604846
- By:
- Publication type:
- Article
5
Cause-Related Marketing as Sales Promotion.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 955, doi. 10.1177/00222437231200807
- By:
- Publication type:
- Article
6
Mitigating upstream disruptions: Effects of extended inventories in first‐ and second‐tier suppliers.
- Published in:
- Journal of Operations Management, 2024, v. 70, n. 8, p. 1261, doi. 10.1002/joom.1332
- By:
- Publication type:
- Article