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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content.
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- Marketing Science, 2012, v. 31, n. 3, p. 406, doi. 10.1287/mksc.1110.0685
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Implications of parent brand inertia for multiproduct pricing.
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- Quantitative Marketing & Economics, 2017, v. 15, n. 4, p. 369, doi. 10.1007/s11129-017-9187-8
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- Article