Works matching AU Pauwels, Koen

Results: 47

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 559, doi. 10.1111/j.1540-5885.2012.00925.x

By:

Verhoef, Peter C.;
Pauwels, Koen H.;
Tuk, Mirjam A.

Publication type:

Article

Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 815, doi. 10.1007/s11747-023-00962-2

By:

Valenti, Albert;
Srinivasan, Shuba;
Yildirim, Gokhan;
Pauwels, Koen

Publication type:

Article

Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4

By:

Talay, M. Berk;
Pauwels, Koen;
Seggie, Steven H.

Publication type:

Article

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1229, doi. 10.1007/s11747-020-00732-4

By:

You, Ya;
Srinivasan, Shuba;
Pauwels, Koen;
Joshi, Amit

Publication type:

Article

Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 4, p. 440, doi. 10.1007/s11747-015-0431-z

By:

Srinivasan, Shuba;
Rutz, Oliver;
Pauwels, Koen

Publication type:

Article

The formation, evolution and replacement of price-quality relationships.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 46, doi. 10.1007/s11747-014-0408-3

By:

Pauwels, Koen;
D'Aveni, Richard

Publication type:

Article

Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition.

Published in:

Marketing Science, 2023, v. 42, n. 1, p. 6, doi. 10.1287/mksc.2022.1412

By:

Luo, Lan;
Pauwels, Koen

Publication type:

Article

Consumer Attitude Metrics for Guiding Marketing Mix Decisions.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 534, doi. 10.1287/mksc.2013.0841

By:

Hanssens, Dominique M.;
Pauwels, Koen H.;
Srinivasan, Shuba;
Vanhuele, Marc;
Yildirim, Gokhan

Publication type:

Article

Introduction: online grocery shopping – current and future challenges and opportunities.

Published in:

Electronic Commerce Research, 2024, v. 24, n. 2, p. 711, doi. 10.1007/s10660-024-09875-w

By:

Brüggemann, Philipp;
Martinez, Luis F.;
Pauwels, Koen;
Westland, J. Christopher

Publication type:

Article

Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry.

Published in:

Administrative Sciences (2076-3387), 2018, v. 8, n. 3, p. 55, doi. 10.3390/admsci8030055

By:

Colicev, Anatoli;
Malshe, Ashwin;
Pauwels, Koen

Publication type:

Article

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.

Published in:

Marketing Science, 2011, v. 30, n. 4, p. 604, doi. 10.1287/mksc.1100.0612

By:

Wiesel, Thorsten;
Pauwels, Koen;
Arts, Joep

Publication type:

Article

Retail-Price Drivers and Retailer Profits.

Published in:

Marketing Science, 2007, v. 26, n. 4, p. 473, doi. 10.1287/mksc.1060.0205

By:

Nijs, Vincent R.;
Srinivasan, Shuba;
Pauwels, Koen

Publication type:

Article

Performance Regimes and Marketing Policy Shifts.

Published in:

Marketing Science, 2007, v. 26, n. 3, p. 293, doi. 10.1287/mksc.1060.0267

By:

Pauwels, Koen;
Hanssens, Dominique M.

Publication type:

Article

When Do Price Thresholds Matter in Retail Categories?

Published in:

Marketing Science, 2007, v. 26, n. 1, p. 83, doi. 10.1287/mksc.1060.0207

By:

Pauwels, Koen;
Srinivasan, Shuba;
Franses, Philip Hans

Publication type:

Article

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness.

Published in:

Marketing Science, 2004, v. 23, n. 4, p. 596, doi. 10.1287/mksc.1040.0075

By:

Pauwels, Koen

Publication type:

Article

Who Benefits from Store Brand Entry?

Published in:

Marketing Science, 2004, v. 23, n. 3, p. 364, doi. 10.1287/mksc.1030.0036

By:

Pauwels, Koen;
Srinivasan, Shuba

Publication type:

Article

Fanning the Flames? Flow Media Coverage of a Price War Affects Retailers, Consumers, and Investors.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 674, doi. 10.1509/jmr.13.0260

By:

VAN HEERDE, HARALD J.;
GIJSBRECHTS, ELS;
PAUWELS, KOEN

Publication type:

Article

Mind-Set Metrics in Market Response Models: An Integrative Approach.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 672, doi. 10.1509/jmkr.47.4.672

By:

Srinivasan, Shuba;
Vanhuele, Marc;
Pauwels, Koen

Publication type:

Article

Winners and Losers in a Major Price War.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 499, doi. 10.1509/jmkr.45.5.499

By:

van Heerde, Harald J;
Gijsbrechts, Els;
Pauwels, Koen

Publication type:

Article

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 293, doi. 10.1509/jmkr.45.3.293

By:

Slotegraaf, Rebecca J;
Pauwels, Koen

Publication type:

Article

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 421, doi. 10.1509/jmkr.39.4.421.19114

By:

Pauwels, Koen;
Hanssens, Dominique M.;
Siddarth, S.

Publication type:

Article

Do Promotions Benefit Manufacturers, Retailers, or Both?

Published in:

Management Science, 2004, v. 50, n. 5, p. 617, doi. 10.1287/mnsc.1040.0225

By:

Srinivasan, Shuba;
Pauwels, Koen;
Hanssens, Dominique M.;
Dekimpe, Marnik G.

Publication type:

Article

Informational Challenges in Omnichannel Marketing: Remedies and Future Research.

Published in:

Journal of Marketing, 2021, v. 85, n. 1, p. 103, doi. 10.1177/0022242920968810

By:

Cui, Tony Haitao;
Ghose, Anindya;
Halaburda, Hanna;
Iyengar, Raghuram;
Pauwels, Koen;
Sriram, S.;
Tucker, Catherine;
Venkataraman, Sriraman

Publication type:

Article

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

Published in:

Journal of Marketing, 2018, v. 82, n. 5, p. 20, doi. 10.1509/jm.16.0140

By:

Kübler, Raoul;
Pauwels, Koen;
Yildirim, Gökhan;
Fandrich, Thomas

Publication type:

Article

Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media.

Published in:

Journal of Marketing, 2018, v. 82, n. 1, p. 37, doi. 10.1509/jm.16.0055

By:

Colicev, Anatoli;
Malshe, Ashwin;
Pauwels, Koen;
O’Connor, Peter

Publication type:

Article

Demonstrating the Value of Marketing.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 173, doi. 10.1509/jm.15.0417

By:

Hanssens, Dominique M.;
Pauwels, Koen H.

Publication type:

Article

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance.

Published in:

Journal of Marketing, 2013, v. 77, n. 1, p. 31, doi. 10.1509/jm.10.0229

By:

Bezawada, Ram;
Pauwels, Koen

Publication type:

Article

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.

Published in:

Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90

By:

Trusov, Michael;
Bucklin, Randolph E;
Pauwels, Koen

Publication type:

Article

Product Innovations, Advertising, and Stock Returns.

Published in:

Journal of Marketing, 2009, v. 73, n. 1, p. 24, doi. 10.1509/jmkg.73.1.024

By:

Srinivasan, Shuba;
Pauwels, Koen;
Silva-Risso, Jorge;
Hanssens, Dominique M

Publication type:

Article

Private-Label Use and Store Loyalty.

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 19, doi. 10.1509/jmkg.72.6.019

By:

Ailawadi, Kusum L;
Pauwels, Koen;
Steenkamp, Jan-Benedict E.M

Publication type:

Article

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully.

Published in:

Journal of Marketing, 2008, v. 72, n. 3, p. 14, doi. 10.1509/JMKG.72.3.014

By:

Pauwels, Koen;
Weiss, Allen

Publication type:

Article

Demand-Based Pricing Versus Past-Price Dependence: A CostBenefit Analysis.

Published in:

Journal of Marketing, 2008, v. 72, n. 2, p. 15, doi. 10.1509/jmkg.72.2.15

By:

Srinivasan, Shuba;
Pauwels, Koen;
Nijs, Vincent

Publication type:

Article

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724

By:

Pauwels, Koen;
Silva-Risso, Jorge;
Srinivasan, Shuba;
Hanssens, Dominique M.

Publication type:

Article

Models That Matter: How Quantitative Marketing Research Can Impact Public Policy.

Published in:

Journal of Public Policy & Marketing, 2022, v. 41, n. 3, p. 206, doi. 10.1177/07439156221098388

By:

Pauwels, Koen;
Perry, Vanessa Gail

Publication type:

Article

Modeling Marketing Dynamics by Time Series Econometrics.

Published in:

Marketing Letters, 2004, v. 15, n. 4, p. 167, doi. 10.1007/s11002-005-0455-0

By:

Pauwels, Koen;
Currim, Imran;
Dekimpe, Marnik;
Hanssens, Dominique;
Mizik, Natalie;
Ghysels, Eric;
Naik, Prasad

Publication type:

Article

Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources.

Published in:

Journal of Consumer Research, 2022, v. 49, n. 2, p. 359, doi. 10.1093/jcr/ucac018

By:

Blanchard, Simon J;
Goldenberg, Jacob;
Pauwels, Koen;
Schweidel, David A

Publication type:

Article

A broader view on brands' growth and decline.

Published in:

International Journal of Market Research, 2020, v. 62, n. 2, p. 127, doi. 10.1177/1470785319873253

By:

Formisano, Marcello;
Pauwels, Koen;
Zarantonello, Lia

Publication type:

Article

Dashboards as a Service: Why, What, How, and What Research Is Needed?

Published in:

Journal of Service Research, 2009, v. 12, n. 2, p. 175, doi. 10.1177/1094670509344213

By:

Koen Pauwels;
Tim Ambler;
Clark, Bruce H.;
LaPointe, Pat;
Reibstein, David;
Skiera, Bernd;
Wierenga, Berend;
Wiesel, Thorsten

Publication type:

Article

Amplifying Off-Site Purchases with On-Site Retail Media Advertising.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 329, doi. 10.1177/10949968241246257

By:

Zenetti, German;
Pauwels, Koen

Publication type:

Article

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey.

Published in:

Journal of Interactive Marketing, 2020, v. 52, p. 20, doi. 10.1016/j.intmar.2020.03.004

By:

Pauwels, Koen;
van Ewijk, Bernadette

Publication type:

Article

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Published in:

Journal of Interactive Marketing, 2020, v. 50, p. 136, doi. 10.1016/j.intmar.2019.08.001

By:

Kübler, Raoul V.;
Colicev, Anatoli;
Pauwels, Koen H.

Publication type:

Article

The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits.

Published in:

Journal of Interactive Marketing, 2019, v. 47, p. 115, doi. 10.1016/j.intmar.2019.03.001

By:

Zhang, Sha;
Pauwels, Koen;
Peng, Chenming

Publication type:

Article

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media.

Published in:

Journal of Interactive Marketing, 2018, v. 43, p. 33, doi. 10.1016/j.intmar.2018.01.003

By:

Ilhan, Behice Ece;
Kübler, Raoul V.;
Pauwels, Koen H.

Publication type:

Article

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling.

Published in:

Journal of Interactive Marketing, 2018, v. 41, p. 28, doi. 10.1016/j.intmar.2017.09.001

By:

Kocas, Cenk;
Pauwels, Koen;
Bohlmann, Jonathan D.

Publication type:

Article

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups.

Published in:

Journal of Interactive Marketing, 2016, v. 35, p. 1, doi. 10.1016/j.intmar.2015.12.003

By:

Rooderkerk, Robert P.;
Pauwels, Koen H.

Publication type:

Article

How Online Consumer Segments Differ in Long-term Marketing Effectiveness.

Published in:

Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 271, doi. 10.1016/j.intmar.2014.05.002

By:

Reimer, Kerstin;
Rutz, Oliver J.;
Pauwels, Koen

Publication type:

Article

Social Media Metrics — A Framework and Guidelines for Managing Social Media.

Published in:

Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 281, doi. 10.1016/j.intmar.2013.09.007

By:

Peters, Kay;
Chen, Yubo;
Kaplan, Andreas M.;
Ognibeni, Björn;
Pauwels, Koen

Publication type:

Article