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Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 97, doi. 10.1287/mksc.2017.1060
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- Article
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community.
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- Marketing Science, 2015, v. 34, n. 3, p. 367, doi. 10.1287/mksc.2014.0890
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- Article
The Minimum Wage and Consumer Nutrition.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 845, doi. 10.1177/00222437211023475
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- Article
Platform data strategy.
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- Marketing Letters, 2020, v. 31, n. 4, p. 323, doi. 10.1007/s11002-020-09539-3
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- Article
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective.
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- Journal of Marketing, 2022, v. 86, n. 2, p. 5, doi. 10.1177/00222429211044155
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- Article
Paywalls: Monetizing Online Content.
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- Journal of Marketing, 2019, v. 83, n. 2, p. 19, doi. 10.1177/0022242918815163
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- Article
Spillovers from Online Engagement: How a Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue.
- Published in:
- Management Science, 2022, v. 68, n. 5, p. 3528, doi. 10.1287/mnsc.2021.4092
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- Article