Works matching AU Parsad, Chandan
Results: 35
The development of compliance behavioral imperatives in public for management of covid-19.
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- Psychology, Health & Medicine, 2024, v. 29, n. 1, p. 92, doi. 10.1080/13548506.2022.2125164
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- Article
Tata Nano: Case of Repositioning.
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- Vikalpa: The Journal for Decision Makers, 2021, v. 46, n. 3, p. 177, doi. 10.1177/02560909211040692
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Ola Acquired TaxiForSure: Posttakeover Dilemma.
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- Vikalpa: The Journal for Decision Makers, 2020, v. 45, n. 1, p. 51, doi. 10.1177/0256090920917488
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Predicting Indian Shoppers’ Malls Loyalty Behaviour.
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- Vikalpa: The Journal for Decision Makers, 2017, v. 42, n. 4, p. 234, doi. 10.1177/0256090917731431
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- Article
Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework.
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- Vikalpa: The Journal for Decision Makers, 2017, v. 42, n. 1, p. 1, doi. 10.1177/0256090916686681
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Typology of Online Reviewers Based on Their Motives for Writing Online Reviews.
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- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 2, p. 1, doi. 10.4018/JECO.2021040105
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Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique.
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- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 1, p. N.PAG, doi. 10.4018/JECO.2021010103
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Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement.
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- Journal of Electronic Commerce in Organizations, 2019, v. 17, n. 3, p. N.PAG, doi. 10.4018/JECO.2019070103
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Predicting Online Buying Behavior Among Indian Shoppers Using a Neural Network Technique.
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- International Journal of Business & Information, 2016, v. 11, n. 2, p. 175
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Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics.
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- Journal of Global Information Management, 2019, v. 27, n. 2, p. 24, doi. 10.4018/JGIM.2019040102
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MEDIATING ROLE OF CONSUMER INVOLVEMENT BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER EVALUATION: COMPARATIVE STUDY OF HIGH AND LOW INVOLVEMENT PRODUCT.
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- Asian Academy of Management Journal, 2019, v. 24, n. 2, p. 113, doi. 10.21315/aamj2019.24.2.6
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COMPARING BETWEEN PRODUCT-SPECIFIC AND GENERAL IMPULSE BUYING TENDENCY: DOES SHOPPERS' PERSONALITY INFLUENCE THEIR IMPULSE BUYING TENDENCY?
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- Asian Academy of Management Journal, 2019, v. 24, n. 2, p. 41, doi. 10.21315/aamj2019.24.2.3
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CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY.
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- Asian Academy of Management Journal, 2016, v. 21, n. 2, p. 53, doi. 10.21315/aamj2016.21.2.3
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SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS' WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING.
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- Asian Academy of Management Journal, 2016, v. 21, n. 1, p. 27
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Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention.
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- Journal of Internet Commerce, 2017, v. 16, n. 1, p. 32, doi. 10.1080/15332861.2016.1261544
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Impact of video product presentation and scarcity claim on mobile-based impulse buying.
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- Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 4, p. 577, doi. 10.1080/21639159.2023.2238716
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Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions.
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- Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 2, p. 186, doi. 10.1080/21639159.2022.2080093
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Segmenting Young Indian Impulsive Shoppers.
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- Journal of International Consumer Marketing, 2017, v. 29, n. 1, p. 35, doi. 10.1080/08961530.2016.1219897
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Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency: Empirical Study Using 3M Model.
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- International Journal of Strategic Decision Sciences, 2019, v. 10, n. 2, p. N.PAG, doi. 10.4018/IJSDS.2019040106
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A Product Feature Prioritization-Based Segmentation Model of Consumer Market for Health Drinks.
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- International Journal of Strategic Decision Sciences, 2019, v. 10, n. 2, p. N.PAG, doi. 10.4018/IJSDS.2019040104
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In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation.
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- International Journal of Strategic Decision Sciences, 2018, v. 9, n. 3, p. 95, doi. 10.4018/IJSDS.2018070105
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Predicting Shoppers' Continuous Buying Intention Using Mobile Apps.
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- International Journal of Strategic Decision Sciences, 2018, v. 9, n. 3, p. 69, doi. 10.4018/IJSDS.2018070103
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Online Shoppers' Satisfaction: The Impact of Shopping Values, Website Factors and Trust.
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- International Journal of Strategic Decision Sciences, 2017, v. 8, n. 2, p. 52, doi. 10.4018/IJSDS.2017040104
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Predicting Impulsive Buyers: A Comparative Study of Binary Classifiers' Discriminative Ability.
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- International Journal of Strategic Decision Sciences, 2016, v. 7, n. 2, p. 40, doi. 10.4018/IJSDS.2016040103
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Evolution of corporate environmentalism, a politico‐social perspective: Concept, command and control to self‐regulatory and voluntary, and future directions.
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- Journal of Public Affairs (14723891), 2022, v. 22, n. 3, p. 1, doi. 10.1002/pa.2286
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Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India.
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- Journal of Consumer Behaviour, 2018, v. 17, n. 1, p. 25, doi. 10.1002/cb.1666
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Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression.
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- Decision (0304-0941), 2019, v. 46, n. 3, p. 179, doi. 10.1007/s40622-019-00208-7
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Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective.
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- Decision (0304-0941), 2017, v. 44, n. 4, p. 297, doi. 10.1007/s40622-017-0168-2
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Application of neural networks technique in predicting impulse buying among shoppers in India.
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- Decision (0304-0941), 2015, v. 42, n. 4, p. 403, doi. 10.1007/s40622-015-0109-x
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Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement.
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- International Journal of Strategic Communication, 2022, v. 16, n. 4, p. 663, doi. 10.1080/1553118X.2022.2033978
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Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal.
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- International Journal of E-Business Research, 2015, v. 11, n. 1, p. 35, doi. 10.4018/ijebr.2015010103
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Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret.
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- Journal of Business & Management, 2019, v. 25, n. 1, p. 1, doi. 10.1504/jbm.2019.141273
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Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior.
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- Journal of Business & Management, 2017, v. 23, n. 1/2, p. 1, doi. 10.1504/jbm.2017.141256
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Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools.
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- FIIB Business Review, 2025, v. 14, n. 2, p. 233, doi. 10.1177/23197145231185391
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An Empirical Examination of the Influence of Information and Source Characteristics on Consumers' Adoption of Online Reviews.
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- Pacific Asia Journal of the Association for Information Systems, 2017, v. 9, n. 1, p. 75, doi. 10.17705/1pais.09104
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