Found: 22
Select item for more details and to access through your institution.
A FRAMEWORK OF PSYCHOLOGICAL MEANING OF PRODUCTS.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 338
- By:
- Publication type:
- Article
THE ELUSIVE ROLE OF PRICE IN BRAND CHOICE BEHAVIOR.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 201
- By:
- Publication type:
- Article
SPARKS AND TUCKER REVISITED: A REANALYSIS AND REPLICATION.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 295
- By:
- Publication type:
- Article
A Reply to Murphy and Coney.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 66, doi. 10.1177/002224297503900313
- By:
- Publication type:
- Article
Consumer Store Images and Store Loyalties.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 72, doi. 10.1177/002224297303700412
- By:
- Publication type:
- Article
Familiarity and Its Impact on Consumer Decision Biases and Heuristics.
- Published in:
- Journal of Consumer Research, 1981, v. 8, n. 2, p. 223, doi. 10.1086/208859
- By:
- Publication type:
- Article
Students and Housewives: Differences in Susceptibility to Reference Group Influence.
- Published in:
- Journal of Consumer Research, 1977, v. 4, n. 2, p. 102, doi. 10.1086/208685
- By:
- Publication type:
- Article
Do Different Consumers Operate Under the Same Preference Model?
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 1, p. 429, doi. 10.1007/BF02722048
- By:
- Publication type:
- Article
Consumer Beliefs, Attitudes, and Brand Preference.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 357, doi. 10.1007/BF02722339
- By:
- Publication type:
- Article
An Examination of the Linear and Retrospective Process Tracing Approaches to Judgment Modeling.
- Published in:
- Accounting Review, 1983, v. 58, n. 1, p. 58
- By:
- Publication type:
- Article
Computer Simulation of Competitive Market Response (Book).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
COMOVEMENT OF INTERNATIONAL EQUITY MARKETS: A TAXONOMIC APPROACH.
- Published in:
- Journal of Financial & Quantitative Analysis, 1976, v. 11, n. 3, p. 415, doi. 10.2307/2330417
- By:
- Publication type:
- Article
PERCEIVED USEFULNESS OF INFORMATION: A PSYCHOMETRIC EXAMINATION.
- Published in:
- Decision Sciences, 1980, v. 11, n. 1, p. 121, doi. 10.1111/j.1540-5915.1980.tb01130.x
- By:
- Publication type:
- Article
A NOTE ON A MULTIVARIATE GENERALIZATION OF THE KRUSKAL-WALLIS TEST.
- Published in:
- Decision Sciences, 1975, v. 6, n. 1, p. 135, doi. 10.1111/j.1540-5915.1975.tb01003.x
- By:
- Publication type:
- Article
Psychological Meaning of Products and Product Positioning.
- Published in:
- Journal of Product Innovation Management, 1987, v. 4, n. 4, p. 265, doi. 10.1016/0737-6782(87)90030-0
- By:
- Publication type:
- Article
The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships Between Personality and Product Usage.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 119, doi. 10.2307/3151127
- By:
- Publication type:
- Article
Aggregation Criteria in Normative Market Segmentation Theory.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 346, doi. 10.2307/3150582
- By:
- Publication type:
- Article
LH002: A Nonparametric Multivariate One-Way Analysis of Variance.
- Published in:
- 1974
- By:
- Publication type:
- Abstract
A Note on a Nonparametric Test of Independence Between Two Vectors.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 106, doi. 10.2307/3151003
- By:
- Publication type:
- Article
....COMPUTER ABSTRACTS.
- Published in:
- 1973
- By:
- Publication type:
- Abstract
Comparing Cluster Analyses with Cophenetic Correlation.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 82, doi. 10.2307/3149615
- By:
- Publication type:
- Article
Market Segmentation Through Numerical Taxonomy.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 480, doi. 10.2307/3150240
- By:
- Publication type:
- Article