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Order of Entry, Trial Diffusion, and Elasticity Dynamics: An Empirical Case.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 95, doi. 10.1007/BF00557314
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- Article
Choosing Among Diffusion Models: Some Empirical Evidence.
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- Marketing Letters, 1993, v. 4, n. 1, p. 81, doi. 10.1007/BF00994190
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- Article
Marketing information: A competitive analysis.
- Published in:
- Marketing Science, 1997, v. 16, n. 1, p. 24, doi. 10.1287/mksc.16.1.24
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- Article
Global Diffusion of Technological Innovations: A Coupled-Hazard Approach.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 47, doi. 10.1509/jmkr.37.1.47.18722
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- Article
`Sweet Lemons': Illusory Quality, Self-Deceivers, Advertising, and Price.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 291, doi. 10.2307/3151982
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- Article
Price Elasticity Dynamics Over the Adoption Life Cycle.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 3, p. 358, doi. 10.2307/3172745
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- Article
Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle.
- Published in:
- Quantitative Marketing & Economics, 2004, v. 2, n. 4, p. 347, doi. 10.1007/s11129-004-0137-x
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- Article