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Deriving joint space positioning maps from consumer preference ratings.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 1, doi. 10.1007/s11002-009-9100-7
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- Article
Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices Among SKUs.
- Published in:
- Marketing Science, 2005, v. 24, n. 3, p. 351, doi. 10.1287/mksc.1050.0159
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- Article
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 94, doi. 10.1509/jmkr.45.1.94
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- Article
A New Heterogeneous Multidimensional Unfolding Procedure.
- Published in:
- Psychometrika, 2012, v. 77, n. 2, p. 263, doi. 10.1007/s11336-012-9256-6
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- Article
A HIERARCHICAL BAYESIAN MULTIDIMENSIONAL SCALING METHODOLOGY FOR ACCOMMODATING BOTH STRUCTURAL AND PREFERENCE HETEROGENEITY.
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- Psychometrika, 2008, v. 73, n. 3, p. 451, doi. 10.1007/S11336-008-9064-1
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- Article
A MODEL-BASED APPROACH FOR VISUALIZING THE DIMENSIONAL STRUCTURE OF ORDERED SUCCESSIVE CATEGORIES PREFERENCE DATA.
- Published in:
- Psychometrika, 2008, v. 73, n. 1, p. 1, doi. 10.1007/s11336-007-9015-2
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- Article