Works by Park, C. Whan

Results: 62

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1245, doi. 10.1007/s11747-021-00831-w

By:

Wu, Freeman;
Reimann, Martin;
Pol, Gratiana;
Park, C. Whan

Publication type:

Article

Creating Cultural Meaning in Products and Brands: A Psychological Perspective.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 3, p. 555, doi. 10.1002/jcpy.1118

By:

MacInnis, Deborah J.;
Torelli, Carlos J.;
Park, C. Whan

Publication type:

Article

Strategic benefits of low fit brand extensions: When and why?

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 577, doi. 10.1016/j.jcps.2014.12.003

By:

Chun, HaeEun Helen;
Park, C. Whan;
Eisingerich, Andreas B.;
MacInnis, Deborah J.

Publication type:

Article

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 2, p. 269, doi. 10.1016/j.jcps.2013.01.006

By:

Park, C. Whan;
Eisingerich, Andreas B.;
Park, Jason Whan

Publication type:

Article

Attachment–aversion (AA) model of customer–brand relationships

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 2, p. 229, doi. 10.1016/j.jcps.2013.01.002

By:

Park, C. Whan;
Eisingerich, Andreas B.;
Park, Jason Whan

Publication type:

Article

Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

Published in:

2012

By:

Park, C. Whan

Publication type:

Correction Notice

What is JCP's Next Move?

Published in:

2012

By:

Park, C. Whan

Publication type:

Editorial

Two types of attractive research: Cute research and beautiful research

Published in:

2012

By:

Park, C. Whan

Publication type:

Editorial

Announcement

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 2, p. 103, doi. 10.1016/j.jcps.2010.03.008

By:

Park, C. Whan

Publication type:

Article

Goals for Short Articles

Published in:

2009

By:

Park, C. Whan

Publication type:

Editorial

Announcement

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 4, p. 567, doi. 10.1016/j.jcps.2009.03.008

By:

Park, C. Whan

Publication type:

Article

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 4, p. 281, doi. 10.1016/j.jcps.2008.09.006

By:

Fedorikhin, Alexander;
Park, C. Whan;
Thomson, Matthew

Publication type:

Article

An extraordinary journal for extraordinary ideas

Published in:

2008

By:

Park, C. Whan

Publication type:

Editorial

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations.

Published in:

Journal of Consumer Research, 2007, v. 33, n. 4, p. 479, doi. 10.1086/510221

By:

Patrick, Vanessa M.;
MacInnis, Deborah J.;
Park, C. Whan

Publication type:

Article

What's In and What's Out: Questions on the Boundaries of the Attitude Construct.

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 16, doi. 10.1086/504122

By:

C. Whan Park;
Macinnis, Deborah J.

Publication type:

Article

Consumer Knowledge Assessment.

Published in:

Journal of Consumer Research, 1994, v. 21, n. 1, p. 71, doi. 10.1086/209383

By:

Park, C. Whan;
Mothersbaugh, David L.;
Feick, Lawrence

Publication type:

Article

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 185, doi. 10.1086/209251

By:

Park, C. Whan;
Milberg, Sandra;
Lawson, Robert

Publication type:

Article

The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249

By:

Macinnis, Deborah J.;
Park, C. Whan

Publication type:

Article

Product-Level Choice: A Top-Down or Bottom-Up Process?

Published in:

Journal of Consumer Research, 1989, v. 16, n. 3, p. 289, doi. 10.1086/209215

By:

Park, C. Whan;
Smith, Daniel C.

Publication type:

Article

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping.

Published in:

Journal of Consumer Research, 1989, v. 15, n. 4, p. 422, doi. 10.1086/209182

By:

Park, C. Whan;
Iyer, Easwar S.;
Smith, Daniel C.

Publication type:

Article

Joint Decisions in Home Purchasing: A Muddling-Through Process.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 151, doi. 10.1086/208908

By:

Park, C. Whan

Publication type:

Article

Familiarity and Its Impact on Consumer Decision Biases and Heuristics.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 2, p. 223, doi. 10.1086/208859

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.

Published in:

Journal of Consumer Research, 1980, v. 7, n. 3, p. 234, doi. 10.1086/208812

By:

Bellman, James R.;
Park, C. Whan

Publication type:

Article

A Conflict Resolution Choice Model.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 2, p. 124, doi. 10.1086/208722

By:

Park, C. Whan

Publication type:

Article

Students and Housewives: Differences in Susceptibility to Reference Group Influence.

Published in:

Journal of Consumer Research, 1977, v. 4, n. 2, p. 102, doi. 10.1086/208685

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1997, v. 19, n. 2, p. 1, doi. 10.1080/10641734.1997.10524434

By:

France, Karén Russo;
Park, C. Whan

Publication type:

Article

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 15, doi. 10.1080/00913367.2002.10673682

By:

Shapiro, Stewart;
Maclnnis, Deborah J.;
Park, C. Whan

Publication type:

Article

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function.

Published in:

Journal of Advertising, 1992, v. 21, n. 2, p. 37, doi. 10.1080/00913367.1992.10673366

By:

Hahn, Minhi;
Park, C. Whan;
Maclnnis, Deborah J.

Publication type:

Article

Promotional Perspectives of Reference Group Influence: Advertising Implications.

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 41, doi. 10.1080/00913367.1978.10673220

By:

Lessig, V. Parker;
Park, C. Whan

Publication type:

Article

Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 10, doi. 10.1080/00913367.1977.10672673

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 70, doi. 10.1509/jm.14.0510

By:

Jia, He (Michael);
Yang, Sha;
Lu, Xianghua;
Whan Park, C.

Publication type:

Article

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

Published in:

Journal of Marketing, 2010, v. 74, n. 6, p. 1, doi. 10.1509/jmkg.74.6.1

By:

Whan Park, C.;
MacInnis, Deborah J.;
Priester, Joseph;
Eisingerich, Andreas B.;
Iacobucci, Dawn

Publication type:

Article

Strategic Brand Concept-Image Management.

Published in:

Journal of Marketing, 1986, v. 50, n. 4, p. 135, doi. 10.1177/002224298605000401

By:

Park, C. Whan;
Jaworski, Bernard J.;
Maclnnis, Deborah J.

Publication type:

Article

CONSUMERS' DECISION PLANS AND SUBSEQUENT CHOICE BEHAVIOR.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 33, doi. 10.2307/1251663

By:

Park, C. Whan;
Hughes, Robert W.;
Thukral, Vinod;
Friedmann, Roberto

Publication type:

Article

Brand Attachment: Theory and Practice.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 3

By:

Park, C. Whan

Publication type:

Article

How Far Do Feelings Go? How Attachments Influence Brand Extensions.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 631

By:

Fedorikhin, Alexander (Sasha);
Park, C. Whan;
Thomson, Mathew

Publication type:

Article

Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation.

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 137

By:

Sung Youl Jun;
Maclnnis, J.;
Park, C. Whan

Publication type:

Article

The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 583

By:

France, Karen Russo;
Shah, Reshma H.;
Park, C. Whan

Publication type:

Article

Context Effects on Consumer Choice, Brand Awareness and Decision Making.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 395

By:

Park, C. Whan

Publication type:

Article

The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 28

By:

Park, C. Whan;
McCarthy, Michael S.;
Milberg, Sandra J.

Publication type:

Article

Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 192

By:

Park, C. Whan;
Feick, Lawrence;
Mothersbaugh, David L.

Publication type:

Article

THE RECIPROCAL RELATIONSHIP BETWEEN BRAND AND EXTENSION.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 258

By:

Milberg, Sandra J.;
Park, C. Whan

Publication type:

Article

Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 193

By:

Park, C. Whan;
Feick, Lawrence;
Mothersbaugh, David L.

Publication type:

Article

Knowledge and Knowledge of Knowledge: What We Know, What We Think We Know, and Why The Difference Makes a Difference.

Published in:

Advances in Consumer Research, 1992, v. 19, n. 1, p. 190

By:

Feick, Lawrence;
Park, C. Whan;
Mothersbaugh, David L.

Publication type:

Article

Memory Structure of Brand Names.

Published in:

Advances in Consumer Research, 1989, v. 16, n. 1, p. 726

By:

Park, C. Whan;
Lawson, Robert;
Milberg, Sandra

Publication type:

Article

THE EFFECT OF TV PROGRAM INVOLVEMENT ON INVOLVEMENT WITH COMMERCIALS.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 544

By:

Park, C. Whan;
McClung, Goedon W.

Publication type:

Article

VIEWER PROCESSING OF COMMERCIAL MESSAGES: CONTEXT AND INVOLVEMENT.

Published in:

Advances in Consumer Research, 1985, v. 12, n. 1, p. 351

By:

McClung, Gordon W.;
Park, C. Whan;
Sauer, William J.

Publication type:

Article

TYPES AND LEVELS OF INVOLVEMENT AND BRAND ATTITUDE FORMATION.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 320

By:

Park, C. Whan;
Young, S. Mark

Publication type:

Article

THE ELUSIVE ROLE OF PRICE IN BRAND CHOICE BEHAVIOR.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 201

By:

Park, C. Whan;
Lessig, V. Parker;
Merrill, James R.

Publication type:

Article

A SITUATIONAL ANALYSIS OF COMMUNICATION EFFECT: A NEW PRODUCT PURCHASE BY MAIL ORDER.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 650

By:

Park, C. Whan;
Bahr, William J.

Publication type:

Article