Mobile Promotions: A Framework and Research Priorities.
- Published in:
- Journal of Interactive Marketing, 2016, v. 34, p. 15, doi. 10.1016/j.intmar.2016.03.004
- By:
- Publication type:
- Article
Works by Pancras, Joseph
Results: 19
1
2
Managing Customer Acquisition Risk Using Co-operative Databases.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 39, doi. 10.1016/j.intmar.2014.09.002
- By:
- Publication type:
- Article
3
A Method to Predict Aggregate Customer Equity Using Activeness Thresholds -- 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1).
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 3, p. 276, doi. 10.1016/j.intmar.2009.04.003
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- Publication type:
- Article
4
MATCHING EXACTLY OR SEMANTICALLY? AN EXAMINATION OF THE EFFECTIVENESS OF SYNONYM-BASED MATCHING STRATEGY IN CHINESE PAID SEARCH MARKET.
- Published in:
- Journal of Electronic Commerce Research, 2017, v. 18, n. 1, p. 32
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- Publication type:
- Article
5
Chemistry and lung toxicity of particulate matter emitted from firearms.
- Published in:
- Scientific Reports, 2022, v. 12, n. 1, p. 1, doi. 10.1038/s41598-022-24856-5
- By:
- Publication type:
- Article
6
Social and Spatiotemporal Impacts of Casino Jackpot Events.
- Published in:
- Marketing Science, 2022, v. 41, n. 3, p. 575, doi. 10.1287/mksc.2021.1342
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- Publication type:
- Article
7
Forecasting venue popularity on location‐based services using interpretable machine learning.
- Published in:
- Production & Operations Management, 2022, v. 31, n. 7, p. 2773, doi. 10.1111/poms.13727
- By:
- Publication type:
- Article
8
Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment.
- Published in:
- Management Science, 2012, v. 58, n. 11, p. 2001, doi. 10.1287/mnsc.1120.1540
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- Publication type:
- Article
9
Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
- Published in:
- Journal of Applied Statistics, 2021, v. 48, n. 3, p. 410, doi. 10.1080/02664763.2020.1725810
- By:
- Publication type:
- Article
10
A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model.
- Published in:
- Applied Stochastic Models in Business & Industry, 2011, v. 27, n. 6, p. 567, doi. 10.1002/asmb.944
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- Publication type:
- Article
11
Rejoinder to Fong (2011) and Lenk (2011)'s comments on 'A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model'.
- Published in:
- Applied Stochastic Models in Business & Industry, 2011, v. 27, n. 6, p. 584, doi. 10.1002/asmb.943
- By:
- Publication type:
- Article
12
Issues and Perspectives in Global Customer Relationship Management.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 195, doi. 10.1177/1094670506293574
- By:
- Publication type:
- Article
13
Ambient Particulate Matter and Acrolein Co-Exposure Increases Myocardial Dyssynchrony in Mice via TRPA1.
- Published in:
- Toxicological Sciences, 2019, v. 167, n. 2, p. 559, doi. 10.1093/toxsci/kfy262
- By:
- Publication type:
- Article
14
Optimal Marketing Strategies for a Customer Data Intermediary.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 4, p. 560, doi. 10.1509/jmkr.44.4.560
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- Publication type:
- Article
15
Social media advertising: How online motivations and congruency influence perceptions of trust.
- Published in:
- Journal of Consumer Behaviour, 2022, v. 21, n. 2, p. 197, doi. 10.1002/cb.1989
- By:
- Publication type:
- Article
16
Online and Offline Advertising Media: Exploring the Antecedents to Advertising Trust.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 763
- By:
- Publication type:
- Article
17
IMPACT OF GAMIFICATION ON PERCEPTIONS OF WORD-OF-MOUTH CONTRIBUTORS AND ACTIONS OF WORD-OF-MOUTH CONSUMERS.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 4, p. 1987, doi. 10.25300/MISQ/2020/13726
- By:
- Publication type:
- Article
18
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model.
- Published in:
- Marketing Letters, 2016, v. 27, n. 3, p. 537, doi. 10.1007/s11002-015-9362-1
- By:
- Publication type:
- Article
19
A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies.
- Published in:
- Computational Economics, 2010, v. 35, n. 3, p. 269, doi. 10.1007/s10614-009-9193-3
- By:
- Publication type:
- Article